Taking the Pulse® v6.0
Physicians and Emerging Information Technologies


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Click here - Taking the Pulse v6: Physician eMarketing Trends
Recorded May 2006 - 30 minutes in length


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  MP3 file (10 minutes)


Taking the Pulse®: Physicians and Emerging Information Technologies, is a syndicated physician research study and marketing data set from Manhattan Research.  The primary focus of the study is to understand technology adoption and integration in physician practices.  The objectives are to identify and analyze the behavior, attitudes and demographics of the physician population which is using technology and the Internet for professional purposes.

As the population of online physicians in the U.S. reaches saturation, it is increasingly important for healthcare marketers and strategic planners to better understand the area under the curve— relevant sub-segments of physicians. Fielded annually in Q1, Taking the Pulse® explores topics such as the Internet, email communication, PDA, practice websites, EMR, electronic prescribing, web-based sampling, electronic detailing, online clinical trials and electronic CME.


Click here to download the Taking the Pulse® product brochure. 


TOPICAL SUMMARY 

      • Internet use and experience online
      • Prescriptions written per week
      • Internet access at the office, type of connection
      • Hours online per week (% for professional purposes)
      • Professional activities conducted online
      • Physician customer service portals (extranets)
      • Electronic sampling
      • Current and future participation in electronic detailing 

 

  

For additional information or to subscribe, please contact us.
sales@manhattanresearch.com
T 1.888.680.0800

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