presents:

Taking the Pulse® Europe
Opportunities for Physician Marketing in the Networked Economy


Charter sponsors may provide survey feedback if registered by September 29, 2006. 
Contact PharmiWeb Solutions for full details.

Taking the Pulse® Europe: Physicians and Emerging Information Technologies, is a syndicated physician research study of Manhattan Research covering physicians in the UK, Germany, France, Spain and Italy. The primary focus of the study is technology adoption and integration in physician practices across Europe. As the only annual research study of its kind, Taking the Pulse® Europe provides the healthcare and pharmaceutical industry with the opportunity to understand the unique characteristics of European physicians and learn how to better reach and market to them. 


EUROPEAN PHYSICIAN SPECIALTIES COVERED:     
 

Allergists, Cardiologists, Dermatologists, Endocrinologists, Family Medicine/General Practice, Gastroenterologists, Hematology/Hematology Oncology, Infectious Disease, Internal Medicine, OB/GYN,  Medical Oncologists, Neurologists, Ophthalmologists, Pediatricians, Psychiatrists, Rheumatologists, Surgeons (general), Urologists

 

Please contact PharmiWeb Solutions for more information.
T  +44 (0)1344 667433
E  info@pharmiweb.com

 


TAKING THE PULSE® EUROPE WHITE PAPER AVAILABLE

The age of e-marketing in the health and pharmaceutical industry has clearly arrived. Globally, product teams and marketers routinely spend millions on the website(s) for a blockbuster product, and online media placement within physician portals has become an accepted piece of the launch puzzle for new products.

However, the current state of e-marketing is not as clear when it comes to regional or specific markets on a country-by-country basis. Given that most pharmaceutical companies address the world with respect to the revenue contribution of each country or region, “international” e-marketing (outside the U.S.) is essentially comprised of Japan and the “Big 5” (France, Germany, Italy, Spain, and the UK) in Europe.

"Although the vast majority of physicians in the major European markets are online, we continue to see unique strategic opportunities emerge, largely driven by cultural differences and technology offerings at the country level. Simply stated, an overlay of the U.S. approach does not fit the European markets.”

- Joe Farris
Chief Operating Officer
Manhattan Research

Click here to download the white paper (pdf)


                               



For more information about the research study, please complete this form. 
A Manhattan Research representative will contact you directly.

First Name:
Last Name:
Email Address:*
Company:
Title:
Work Phone:
Comments/Other:
Send me your eNewsletter

| Share on Facebook | Del.icio.us | Digg this | Email This