Taking the Pulse® U.S.

Engage Today’s Digital Doctors.
Customized Insight by Specialty.

Taking the Pulse® U.S. is revamped each year with the most current insights.

2015 Environment

Macro healthcare shifts introduce uncertainty into business processes that were routine

Digital ubiquity ushers in a new status quo in the ways doctors communicate and prescribe

Market access takes center stage, driving pharma to quickly adapt to the new landscape


Taking the Pulse® U.S. answers the questions that matter.

  • Movement in a triple-screen environment: With three device use now commonplace, what role does each screen play in physician workflow throughout the course of their day?
  • A wealth of information: Which sources (online and offline, pharma and non-pharma) are physicians turning to in various workday scenarios?
  • Video as a new medium: How can online video best be harnessed to engage physicians?
  • EHRs beyond the patient record: What are the opportunities for engagement on an EHR platform? How are advanced EHR features impacting physicians’ use of professional websites and apps?
  • Macro shifts in healthcare delivery: How are formulary restrictions, a shift towards outcomes-based measures, and other large-scale changes in healthcare policy impacting physicians’ practices in 2015?
  • The patient-physician relationship: How is communication between physicians and patients evolving?

Taking the Pulse® U.S. provides insights based on proprietary data and analysis on how best to reach U.S. physicians in today’s evolving healthcare landscape

Leverage Manhattan Research expertise in your most critical digital strategy decisions

Prioritize your resources towards the channels that physicians rely on most

Understand your target physician audience with comprehensive, specialty-specific analysis


Data can be segmented across a variety of physician specialties

 
For more information or to request a full outline of topics covered in the research, please fill out the form below, email sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.
 
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By the Numbers

15 years of trended data

30+ specialties

40+ companies providing survey input

3000+ U.S. doctors surveyed



Who uses Taking the Pulse® U.S.?

Agencies Brand Teams Digital Teams Healthcare Marketers Healthcare Publishers HCP Technology Vendors Hospitals/Healthcare Organizations Medical Affairs Medical Publishers MedTech Marketers

Decision Resources Group brands include: