Top Trends in 2006
Physicians, Consumers and Emerging Information Technologies
Complete the form below to receive The Year Ahead: eHealth Marketing Trends in 2006.
Manhattan Research, a healthcare marketing information and services firm, has revealed the top trends for eHealth marketers to consider in 2006, based on comprehensive research studies conducted in the U.S. and in Europe over the past ten years.
Top Trends in 2006
1. Search Engines Essential for Physicians and Gateway for Consumers
2. Broadband Explosion Revolutionizes Consumers and Physicians Use of Internet
3. “Alternative” Media Is No Longer Alternative
4. Prescription Product Websites Become Viable Destinations
5. Europe Untapped – Above Average Growth Potential for Engaging European Physicians
About Manhattan Research
Manhattan Research conducts annual research studies among physicians and consumers, including Cybercitizen® Health, ePharma Consumer®, Taking the Pulse®, Taking the Pulse® Europe and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 30 consumer therapeutic segments and 20 physician specialist segments.
Contact us today to develop your strategy through data!
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