The 2007 Opinion Leader Roundtable


Five Technology Trends Impacting Consumer & Physician Marketing

 

 

     

The 2007 edition of the Opinion Leader Roundtable reveals what a few healthcare marketing innovators are considering for the years ahead. As the relative power and importance of “alternative” media has quickly moved to the forefront of the marketing conversation in the pharmaceutical industry, we decided to talk with a few individuals changing the future of marketing — one company at a time.

  Download the 2007 Roundtable (PDF) 


OUR PANEL EXPERTS

  • Cara Levinson, MBC
  • Blane McMichen, Eli Lilly & Company
  • Kim Milnes, Berlex Laboratories
  • Nancy Phelan, Wyeth Pharmaceuticals
 

ROUNDTABLE TOPICS

  • WEB 2.0 & SOCIAL NETWORKING. How is the convergence of media impacting the ability of marketers to reach a fragmented consumer and physician audience?
  • EMAIL MARKETING. What email marketing innovations can we expect?
  • CUSTOMER SERVICE. How is technology impacting the relationship between detail reps and their target audience of physicians?
  • PRODUCT SITES. As a growing number of product sites become a resource for millions of consumers, what will the next-generation of product sites look like?
  • SEARCH. What can we expect to see from the leading search engines?


Please contact Manhattan Research at sales@manhattanresearch.com for more information or to request information about our consumer and physician research products and services.

Manhattan Research conducts research studies among physicians and consumers, the results of which are syndicated. The current studies which are updated annually include Cybercitizen® Health, ePharma Consumer®, Taking the Pulse®, Taking the Pulse® Europe, ePharma Physician®, and Taking the Pulse® Medical Device & Diagnostic. Each study serves a unique purpose and focuses on a different aspect of information technology adoption.