Cybercitizen Health™ v8.0

The State of eHealth:
Trends of Today's eHealth Consumer


“The State of eHealth: Trends of Today's eHealth Consumer" is derived from the Cybercitizen Health™ v8.0 consumer health market study and strategic advisory service. It contains the latest trends and data around consumers using the Internet and technology for health. Topics include search engines for health info, Health 2.0/social media, mobile health, and the evolving physician-patient relationship.


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The Cybercitizen Health™ v8.0 study and advisory service focuses on how consumers use new media and technology for health information and its impact on treatment and product decisions.  For the past ten years, this study has explored topics such as the Internet, email communication with physicians, DTC advertising, health e-commerce, plans and providers, use of pharmaceutical information online, health information seeking methods, search engine use, use of blogs, podcasts, wikis, social networking and more. The study was fielded in Q3 2008 among 8,714 U.S. adults (ages 18+).


For more information, please contact 
sales@manhattanresearch.com or call 1.888.680.0800.


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