ePharma Consumer® v8.0 White Paper

Reaching Today’s ePharma Consumer:

How Consumers are Using Online Channels for Pharma Product Information

“Reaching Today’s ePharma Consumer: How Consumers are Using Online Channels for Pharma Product Information" is derived from Manhattan Research's ePharma Consumer® v8.0, a consumer market research and strategic advisory service focused on how consumers find and use pharmaceutical resources online. The white paper gives an overview of who ePharma Consumers are, how they are finding pharmaceutical information online, and what features and tools are most important to them. It also discusses the pharma brand sites that have been rated the highest in terms of visitor satisfaction and why consumers find those sites so valuable.


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About ePharma Consumer® v8.0 
  
ePharma Consumer® v8.0 is Manhattan Research’s consumer market research and strategic advisory service focused on consumers online for pharmaceutical information. In addition to the use of search engines for health and pharma information, ePharma Consumer® covers the impact of social networking/Web 2.0 and tracks consumer interaction with more than 250 branded and unbranded pharmaceutical sites, including in-depth data on the effect of DTC advertising, visitation, site search rationales, desired site tools and features, and actions taken off-site.

Some of the product sites covered in ePharma Consumer® include Abilify, Aciphex, Actonel, Advair, Ambien/Ambien CR,  Aranesp, Aricept, Boniva, Botox, Caduet, Chantix, Cialis, Concerta, Copaxone, Crestor, Cymbalta, Depakote, Depo-Provera, Detrol LA, Effexor XR, Enbrel, Flomax, Flonase, Flovent, Fosamax, Gardasil, Humira, Imitrex, Lamisil, Lantus, Lexapro, Levitra, Lipitor, Lunesta, Nasacort, Nasonex, Neulasta, Neurontin, Nexium, Norvasc, NuvaRing, Ortho Evra, Ortho Tri-Cyclen Lo, Paxil, Plavix, Pravachol, Prevacid, Protonix, Provigil, Pulmicort, Rebif, Remicade, Restasis, Risperdal, Rozerem, Seasonale, Seroquel, Singulair, Strattera, Tamiflu, Topamax, Toprol XL, TriCor, Valtrex, Viagra, Vytorin, Wellbutrin XL, Yasmin, Yaz, Zetia, Zocor, Zoloft, Zomig, and Zyprexa.

ePharma Consumer® v8.0 was conducted via online survey in Q4 2008 among 6,566 adults (age 18+). The study is focused on consumers online for pharmaceutical information. For additional product and subscription information, please visit www.manhattanresearch.com/products/Strategic_Advisory/ePC, contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.




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