Nurses, New Media & Technology

This complimentary download discusses some of the latest trends in how nurses use the Internet and emerging technologies for professional purposes, as well as how they interact with pharmaceutical companies online. The trends are a small preview of the rich market data and analysis available to clients of the Taking the Pulse® Nurses market research and strategic advisory service. Clients of the study can also derive statistically relevant insights across 15 nursing specialties, including oncology, diabetes, and cardiology.

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Taking the Pulse® Nurses was conducted in Q2 2009 among a nationally representative sample of 1,001 U.S. practicing nurses and physician assistants (PAs) via online survey methodology.Healthcare and pharmaceutical marketers and other industry stakeholders use Taking the Pulse® Nurses to examine technology, media, channel, and promotional mix strategies as well as to benchmark their performance against industry competitors. In addition to analyzing overall market trends, clients will be able to segment the study to derive statistically relevant insights across 15 nursing specialties, including oncology, diabetes, and cardiology.

For additional product and subscription information, please visit www.manhattanresearch.com/ttpnurses or contact Eric Martin at emartin@manhattanresearch.com or 212-367-8886.
Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Nurses, Taking the Pulse® Europe, Taking the Pulse® Asia, ePharma Physician®, Cybercitizen Health™, Cybercitizen Health™ Europe, and ePharma Consumer®. Broad consumer and physician research is complemented by targeted analysis among more than 100 consumer therapeutic segments and 25 physician specialist segments.


For more information about how Manhattan Research can help you combine in-depth, trended data with insights from our eHealth analyst team to shape better informed e-marketing and sales strategies, contact sales@manhattanresearch.com, call 1.888.680.0800 or visit www.manhattanresearch.com.

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