ePharma Overview:

How Digital is Shaping the Future of Pharmaceutical Marketing


Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and physician media preferences and shrinking budgets - what is a smart pharmaceutical marketer to do? The task is best summed up by the words of English naturalist Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” So change you must. This white paper overviews the latest consumer and physician digital health trends, explores digital marketing examples, and shares helpful resources for staying up-to-date on the latest digital pharma news and information.


How Digital is Shaping the Future of Pharmaceutical Marketing

        - Digital Health Trends
        - ePharma Marketing Strategies
        - Resource Guide


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Manhattan Research, a Decision Resources, Inc. company, is a global pharmaceutical and healthcare market research and strategic advisory firm. We conduct annual research studies covering eHealth trends among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, ePharma Physician®, Cybercitizen Health™, Cybercitizen Health™ Europe, and ePharma Consumer®. Broad consumer and physician research is complemented by targeted analysis among more than 100 consumer therapeutic segments and 25 physician specialist segments.


For more information about how Manhattan Research can help you combine in-depth, trended data with insights from our eHealth analyst team to shape better informed e-marketing and sales strategies, contact sales@manhattanresearch.com, call 1.888.680.0800 or visit www.manhattanresearch.com.





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