Cybercitizen Health™ v8.0 White Paper

 Catch the New Pharmaceutical Marketing Wave:
 Trends & Strategies for Reaching Today's Healthcare Consumer


“Catch the New Pharmaceutical Marketing Wave: Trends & Strategies for Reaching Today's Healthcare Consumer" is derived from the Cybercitizen Health™ v8.0 consumer health market study and advisory service. It contains trends, data, and strategies for connecting with consumers as they shift their media consumption and health information seeking to online channels.

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The Cybercitizen Health™ v8.0 study and advisory service focuses on how consumers use media and technology for health information and its impact on treatment and product decisions.  For the past ten years, this study has explored topics such as the Internet, email communication with physicians, DTC advertising, health e-commerce, plans and providers, use of pharmaceutical information online, health information seeking methods, search engine use, use of blogs, podcasts, wikis, social networking and more. The study was fielded in Q3 2008 among 8,714 U.S. adults (ages 18+).

For more information, please contact sales@manhattanresearch.com or call 1.888.680.0800.

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