2008 European Opinion Leader Roundtable


Innovators from Global Biopharma Companies
Discuss Consumer & Physician E-marketing Trends

     
As consumers and physicians across Europe increase their reliance on the Internet for health and pharmaceutical resources, biopharma companies have been prompted to look at ways to reach target audiences through new media channels. In light of this, Manhattan Research releases the 2008 European Opinion Leader Roundtable - gathering leading global pharma innovators' opinions on key e-marketing and sales topics affecting the industry.

The report reveals digital pharma best practices, lessons learned, and what these leading global e-marketing innovators are considering for the years ahead. We encourage you to join the conversation too! Please take the time to send us your opinions and spark similar debates amongst your colleagues.

Moderator

  • Mark Bard, President, Manhattan Research

Opinion Leaders

  • John Fish, AstraZeneca
  • Jean-Pierre Henskens, UCB Pharma
  • Gene Miller, Shire Pharmaceuticals
  • Fonny Schenck, Across Health
 

Roundtable Topics

  • Web-Empowered Healthcare Consumers
  • Facing Regulatory Challenges
  • Patient Compliance & Digital Strategy
  • Search Engine Marketing
  • Physicians & Closed Loop Marketing
  • Integration & Measurement
  • E-marketing Lessons Learned


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European Study & Strategic Advisory Services

Manhattan Research offers two market research study & strategic advisory services for the European healthcare and biopharmaceutical companies.

Cybercitizen Health™ Europe is focused on how European consumers use new media and technology for health information and its impact on treatment and product decisions. This latest study was conducted in Q3 2008 among 4,079 consumers in the United Kingdom, Germany, Spain, Italy, France, Belgium, Sweden, the Netherlands, Poland, and Portugal. Cybercitizen Health™ Europe identifies and analyses the behaviour, attitudes, and demographics of the consumer population who use technology and the Internet for health purposes, as well as further segmenting the population by therapeutic area, technology utilisation, and motivation. For more information, visit www.manhattanresearch.com/products/consumer/ccheu.aspx

Taking the Pulse® Europe is focused on how physicians across Europe use new media and technology for professional purposes. The next study will be available at the end of Q4 2008. Last year’s study was fielded among 1,000 physicians from the United Kingdom, Germany, Spain, Italy, and France. Taking the Pulse® Europe provides pharmaceutical and healthcare companies with key data and insight about the evolving nature of physician channel mix, media and technology usage, and healthcare information with the goal of helping companies understand how physicians across Europe access health information. For more information, visit www.manhattanresearch.com/products/physician/EUphysicians.aspx

In addition to the core data, subscribing clients have access to the Manhattan Research analyst team and the ability to request country-specific therapeutic and specialist segmentations.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information about our global consumer and physician market research and strategic advisory service products, email sales@manhattanresearch.com or call 1.212.255.7775.



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