Taking the Pulse® Europe



Taking the Pulse® Europe is a syndicated multi-client study and advisory service covering physicians in the UK, Germany, France, Spain and Italy. The primary focus of the study is technology adoption and integration in physician practices across Europe, and the objectives are to identify and analyze the behavior, attitudes and demographics of the physician population which is using technology and the Internet for professional purposes. 

Complete the form to register for the white paper Taking the Pulse: Opportunities for Physician Marketing in the Networked Economy, as well as the webinar archive. 

Listen to the 10 minute audiocast,
reviewing key insights from the white paper.


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Read the Press Release 
IN ENGLISH     EN FRANÇAIS     AUF DEUTSCH     EN ESPAÑOL

Taking the Pulse® Europe explores topics such as the Internet, email communication, PDA, practice websites, electronic medical records (EMR), personal health records (PHR), electronic prescribing (e-prescribing), web-based sampling (e-sampling), electronic detailing (eDetailing), and online medical education (or eCME).

EUROPEAN PHYSICIAN SPECIALTIES COVERED:

Allergists, Cardiologists, Dermatologists, Endocrinologists, Family Medicine/General Practice, Gastroenterologists, Infectious Disease, Nephrologists, Neurologists, OB/GYN, Oncologists, Ophthalmologists, Psychiatrists, Pediatricians, Rheumatologists, Surgeons, and Urologists.  Please contact us for a list of additional specialist segmentations.


TOPICAL SUMMARY:

  • Internet use and experience online
  • Information technology in the office
  • Use of electronic medical records (EMR)
  • Internet access at the office and type of connection
  • Email, communications and connectivity
  • Mobile technology (PDA)
  • Electronic prescribing
  • Electronic medical education
  • Frequency of internet access
  • Hours online per week (% for professional purposes)
  • Professional activities conducted online
  • Future interest in web-based communication systems
  • Physician websites used (portals)
  • Search engines used for health information searches
  • Visits to pharma owned websites
  • Interest in web-based sample system for Rx products
  • Current and future participation in electronic detailing (edetailing)
  • Patients seen per week
  • Prescriptions written per week

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