Taking the Pulse® Europe


Taking the Pulse® Europe is a syndicated multi-client study and advisory service covering physicians in the UK, Germany, France, Spain and Italy. The primary focus of the study is technology adoption and integration in physician practices across Europe, and the objectives are to identify and analyze the behavior, attitudes and demographics of the physician population which is using technology and the Internet for professional purposes. The study was fielded online in Q4 2009 among 1,125 practicing physicians in Germany, Spain, France, Italy, and the United Kingdom.


Taking the Pulse® Europe explores topics such as the Internet, email communication, smartphone ownership/mobile activities, online journals, virtual conferences, social networking, health and medical website visitation, search engines, patient education, pharma website visitation, videoconferencing with reps, and electronic detailing.

EUROPEAN PHYSICIAN SPECIALTIES COVERED:

Allergists, Cardiologists, Dermatologists, Endocrinologists, Family Medicine/General Practice, Gastroenterologists, Infectious Disease, Nephrologists, Neurologists, OB/GYN, Oncologists, Ophthalmologists, Psychiatrists, Pediatricians, Rheumatologists, Surgeons, and Urologists.  Please contact us for a list of additional specialist segmentations.


TOPICAL SUMMARY:

  • Internet use and experience online
  • Information technology infrastructure
  • Internet access at the office and type of connection
  • Email, communications and connectivity
  • Mobile technology (PDA)
  • Frequency of internet access
  • Hours online per week (% for professional purposes)
  • Professional activities conducted online
  • Future interest in web-based communication systems
  • Physician websites used (portals)
  • Search engines used for health information searches
  • Visits to pharma owned websites
  • Current and future participation in electronic detailing (edetailing)
  • Patients seen per week
  • Prescriptions written per week


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