Heart Disease Market Research
Better Target Heart Disease Patients through Digital Channels

Manhattan Research presents the Heart Disease Segmentation Module as part of its consumer market research and advisory services. The Heart Disease Segmentation Module is a comprehensive analysis of the heart disease patient market, giving an in-depth view of this condition group’s adoption and use of the Internet and other technology for health, treatment, and product decisions. Brand teams rely on our heart disease market research for its strategic view of this condition group and its focus on tactical execution.

Key topics include media consumption across traditional and alternative resource channels, website usage metrics, connectivity and interaction with physicians, health site engagement, use of branded and unbranded product sites, Web 2.0, interest in online health services and tools, DTC advertising, actions taken offline after health info seeking, and drivers to requesting a prescription drug.

Our heart disease market research helps brand teams answer questions such as:
  • How much budget should I allocate to marketing to heart disease patients online?
  • What types of technologies are heart disease patients interested in for managing their health?
  • How are heart disease patients interacting with my brand online, and what are they doing after they visit my site?
  • What types of media do heart disease patients use to research health information?
  • How can I ensure that our digital marketing strategies will be effective in reaching heart disease patients?


For information about purchasing the Heart Disease Segmentation Module, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.

For the full list of available therapeutic segmentation modules, click here.

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