Glaucoma Market Research
Better Target Glaucoma Patients through Digital Channels

Manhattan Research presents the Glaucoma Segmentation Module as part of its consumer market research and advisory services. The Glaucoma Segmentation Module is a comprehensive analysis of the glaucoma patient market, giving an in-depth view of this condition group’s adoption and use of the Internet and other technology for health, treatment, and product decisions. Brand teams rely on our glaucoma market research for its strategic view of this condition group and its focus on tactical execution.

Key topics include media consumption across traditional and alternative resource channels, website usage metrics, connectivity and interaction with physicians, health site engagement, use of branded and unbranded product sites, Web 2.0, interest in online health services and tools, DTC advertising, actions taken offline after health info seeking, and drivers to requesting a prescription drug.

Our glaucoma market research helps brand teams answer questions such as:
  • How much budget should I allocate to marketing to glaucoma patients online?
  • What types of technologies are glaucoma patients interested in for managing their health?
  • How are glaucoma patients interacting with my brand online, and what are they doing after they visit my site?
  • What types of media do glaucoma patients use to research health information?
  • How can I ensure that our digital marketing strategies will be effective in reaching glaucoma patients?


For information about purchasing the Glaucoma Segmentation Module, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.

For the full list of available therapeutic segmentation modules, click here.

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