Consumer Therapeutic Segments

Each Therapeutic Segmentation Module is a comprehensive analysis of a disease class, detailing adoption and use of technology applications for health care. These modules offer a strategic view of the market and focus heavily on tactical execution.


DOWNLOAD THE THERAPEUTIC
SEGMENTATION BROCHURE (PDF)


Available specialties include:

Acid Reflux/Chronic Heartburn 
Acne
  -Non-prescription medication
  -Topical treatments (e.g. lotions, creams) 
  -Vitamins/Herbal supplements
  -Prescription medication
Acute Pain
ADD/ADHD
  -Parent of a child with ADD/ADHD
Age-related Macular Degeneration
Allergies
   Nasal Allergies
       Seasonal Allergies
       Year-round Allergies
   Parent of a child with allergies
Treatment for allergies
    A prescription pill
    A prescription nasal spray
    An over-the-counter (OTC) pill
    An over-the-counter (OTC) nasal spray
Alzheimer’s Disease
Angina
Anxiety disorders or Social Phobia
Any type of Arthritis
  -Osteoarthritis (General Arthritis)
  -Rheumatoid Arthritis
  -Psoriatic Arthritis
Arrhythmia
Asthma
  -Asthma by severity, symptoms    or treatment 
  -Taking Advair
Atrial Fibrillation 
Bipolar Disorder
Cancer
  -Breast Cancer
  -Colon (Colorectal) Cancer
  -Prostate Cancer
  -Skin Cancer
  -Chemotherapy (Chemo) in the past 12 mos
Chronic Bronchitis
Chronic Obstructive Pulmonary Disease (COPD)
Cardiac Event/Other Intervention
Chronic Pain
Crohn's Disease
Cystic Fibrosis
Deep Vein Thrombosis (DVT)
  -Taken Plavix or similar medication for DVT
Depression
Diabetes
  -Type 1 Diabetes
  -Type 2 Diabetes
  -Taking Insulin
  -Taking Oral Therapy
     -Single Therapy
     -Multiple Therapy
Ear infections
Eczema

    		 Emphysema
Enlarged Prostate (BPH)
Epilepsy
  -Tonic-clonic (grand mal) seizures
  -Complex partial seizures
Erectile Dysfunction
Excessive daytime sleepiness
Eye infections
Fibromyalgia
Generalized anxiety disorder (GAD)
Genital Herpes
Glaucoma
Gout
Growth Hormone Deficiency
Heart Attack
Heart Disease
Hepatitis B
Hepatitis C
Herpes
High Cholesterol
High Triglycerides
HIV/AIDS
Hormone Replacement Therapy (HRT)
HPV 
Hypertension/High Blood Pressure
  -Single therapy
  -Multiple therapy
Infertility
Inflammatory Bowel Disease (IBD)
Influenza/Flu
Insomnia/Sleep Disorder
Irritable Bowel Syndrome
Knee Replacement
Menopause
Migraine
Multiple Sclerosis
Overweight/obese
  -Taking weight loss OTC
Oral Contraceptives
Osteoporosis
Overactive Bladder/Urinary Incontinence
Peripheral Arterial Disease (PAD)
Pneumonia
Psoriasis
  -Mild
  -Moderate
Restless Leg Syndrome (RLS)
Schizophrenia
Shift Work Sleep Disorder
Shingles
Sleep Apnea
Swine Flu/H1N1 Info Seeker
Smoker
Stroke
Ulcerative Colitis
Tried to Stop Smoking
    - Taking product (OTC or Rx) to stop or quit smoking
Have tried or considered trying Levitra, Viagra, Cialis (Erectile Dysfunction or ED)
Vaccine for preventable diseases/vaccines

Possible Segments Include:
Patients: Adult age 18+ who has been diagnosed with condition.
Taking Rx: Adult age 18+ who is taking a prescription to treat the disease or condition.
Caregivers: Adult age 18+ who said they are a caregiver to someone who has a given condition.
In Household: An adult age 18+ who reports that someone in their household has the named condition. In household and caregivers are NOT mutually exclusive.
Info Seekers: An adult age 18+ who has researched the named condition online in the past 12 months.

Some segments may have lower sample

Using its proprietary syndicated data sets, Manhattan Research can provide in-depth insight and analysis in all of the categories listed above. Topics include:
  • Media consumption across traditional and alternative resource channels
  • Internet adoption, broadband connection, hours online per week, and more
  • Use of books, magazines, newspaper, television, radio, pharmacists, doctors, nurses, friends and family, and the Internet for health information
  • Website usage metrics (reach, frequency, and satisfaction)
  • Connectivity and interaction with physicians
  • Health attitudes, trust, and privacy concerns
  • Health site engagement (loyalty, frequency and satisfaction)
  • Use of pharmaceutical, biotech and device product sites; use of unbranded sites
  • Actions taken offline after accessing health and pharmaceutical information
  • Web 2.0 applications in health and pharmaceuticals, including use of blogs, podcasting, online video, social networks, community, message boards
  • Types of diseases and conditions researched online
  • Interest in online health services and tools such as email newsletters, online support groups, online communities
  • DTC advertising recall and response
  • Drivers to request a prescription drug
  • Health insurance coverage, cost concerns, use of online prescription drug orders (online pharmacy)

For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated consumer studies, please email sales@manhattanresearch.com.