Breast Cancer Market Research
Better Target Breast Cancer Patients through Digital Channels

Manhattan Research presents the Breast Cancer Segmentation Module as part of its consumer market research and advisory services. The Breast Cancer Segmentation Module is a comprehensive analysis of the breast cancer patient market, giving an in-depth view of this condition group’s adoption and use of the Internet and other technology for health, treatment, and product decisions. Brand teams rely on our breast cancer market research for its strategic view of this condition group and its focus on tactical execution.

Key topics include media consumption across traditional and alternative resource channels, website usage metrics, connectivity and interaction with physicians, health site engagement, use of branded and unbranded product sites, Web 2.0, interest in online health services and tools, DTC advertising, actions taken offline after health info seeking, and drivers to requesting a prescription drug.

Our breast cancer market research helps brand teams answer questions such as:
  • How much budget should I allocate to marketing to breast cancer patients online?
  • What types of technologies are breast cancer patients interested in for managing their health?
  • How are breast cancer patients interacting with my brand online, and what are they doing after they visit my site?
  • What types of media do breast cancer patients use to research health information?
  • How can I ensure that our digital marketing strategies will be effective in reaching breast cancer patients?


For information about purchasing the Breast Cancer Segmentation Module, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.

For the full list of available therapeutic segmentation modules, click here.

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