Taking the Pulse® U.S. Nurses


Taking the Pulse® U.S. Nurses is a multi-client market research study and advisory service focused on understanding technology adoption and integration trends among nurses. The primary objective of the research study is to track which technologies nurses have adopted, how they are currently using them, and how they plan to use them in the future. 

In additional to analyzing overall market trends, clients can further segment Taking the Pulse® U.S. Nurses to derive statistically relevant insights across 15 nursing specialties. The study is fielded in Q2 among 1,000 practicing U.S. nurses.

By combining the key market research from Taking the Pulse® U.S. Nurses with Manhattan Research’s analyst expertise, clients are able to execute better informed marketing and sales strategies. 


Download the Taking the Pulse® Nurses brochure

      Listen to Manhattan Research President Mark Bard discuss some of the trends
      from the Taking the Pulse® Nurses study:

      Taking the Pulse® Nurses Overview Podcast (MP3, 4 minutes)  



DOWNLOAD: NURSES, NEW MEDIA & TECHNOLOGY TRENDS REPORT


Fill out the below form to access a preview report of some of the top trends from the Taking the Pulse® Nurses study:

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TOPICAL SUMMARY 

 

  • Technology and Internet Use for Professional Use: Internet, email, technology ownership, sites visited during appointments, search engines, wikis, social networking sites, HCP online communities, newsletters, blogs, podcasts
  • Channel Mix: Sources used for professional information and use/interest in pharmaceutical website features
  • Email Use & Opportunity: Email usage and patient messaging/communication
  • Patient Interaction & Education: Source of patient education materials, websites recommended, influence on treatment decisions
  • Handheld Devices: Frequency, professional functions, clinical references, preferred points of access
  • Practice Technology: Electronic prescribing, EMR use and activities
  • Continuing Education: Current and future manner of completion (online, mobile, traditional), sites used
  • Practice Profile: Work setting, number of patients seen, number of prescriptions written

DELIVERABLES

  • Reference Slide Deck: Comprehensive PowerPoint slide deck serving as a graphical representation of the entire data set.
  • Executive Management Summary: Summary PowerPoint slide deck covering key topics from the initial analysis of the data set.
  • Nurses Market Trends: Report highlighting the top market trends from the research.
  • Client Webcast: Clients will be invited to participate in a client webcase whereby the data from the study will be presented along with key insights and findings.
  • Methodology & Summary Data Tables: A complete description of the methodology (including a questionnaire topical outline) and summary data tables analyzing the primary segments against all of the data elements in Taking the Pulse® U.S. Nurses.
  • Access to the Data: The data sets are provided in SPSS and Excel formats.

STRATEGIC USES 

  • Assess current and future HCP marketing mix.
  • Evaluate the potential ROI of new technology applications.
  • Segment nurses across health channels and market sectors.
  • Determine the relative influence of various sources on treatment decision making.
  • Identify barriers to seeking online and offline health information, products and services.
  • Educate brand teams on e-landscape specific to the nursing market.

  

 

For additional product and subscription information, please contact Eric Martin at emartin@manhattanresearch.com or 212-367-8886.