Taking the Pulse® Nurses


Taking the Pulse® Nurses is Manhattan Research’s syndicated market research study and advisory service focused on information technology, new media, and alternative channel adoption among U.S. nurses.
 
Fielded annually in Q2 using an online survey methodology among over 1,000 respondents, the study identifies and analyzes the behaviors, attitudes, demographics, and future interests of nurses and their technology adoption rates for professional and clinical application. Taking the Pulse® Nurses explores and details the latest trends in mobile/smartphone use, social networking and user-generated content, online video, clinical references, HCP portals, patient education material, electronic CE, EMR, electronic prescribing, and more. In addition to being a multi-year, multi-topic research program, the data can be segmented across over twenty nursing segments.
 
Built on the concept of Manhattan Research’s flagship research program, Taking the Pulse® U.S., Taking the Pulse® Nurses is a strategic decision-making tool for digital communication initiatives.


Download the Taking the Pulse® Nurses brochure


TOPICAL SUMMARY 

  • Technology and Internet Use for Professional Purposes: Technology and device ownership, websites visited during appointments, search engines, wikis, social networking websites, HCP online communities, newsletters, blogs, podcasts, and attitudes toward Internet use
  • Channel Mix: Sources used for professional information, including medical references, journals, and conferences
  • Email Use & Opportunity: Email usage and patient messaging/communication
  • Patient Interaction & Education: Source of patient education materials, websites recommended, influence on treatment decisions
  • Handheld Devices: Frequency, professional functions, clinical references, preferred points of access
  • Practice Technology: Electronic prescribing, EMR use and activities
  • Continuing Education: Current and future manner of completion (online, mobile, traditional), websites used
  • Practice Profile: Work setting, number of patients seen, number of prescriptions written
  • Digital Interaction with Pharma and Healthcare Companies: Top pharma properties, website features of interest, HCP service portals

 

DELIVERABLES

  • Reference Slide Deck: Comprehensive PowerPoint slide deck serving as a graphical representation of the entire data set.
  • Executive Management Summary: Summary PowerPoint slide deck covering key topics from the initial analysis of the data set.
  • Analyst Inquiry Privileges: Analyst hours can be used to pull therapeutic and specialist-level data cuts on target-specific audiences and can also be used for custom presentations, additional analyses, and trending past data sets.
  • Strategic Briefing: Presentation and Q & A session around the executive summary research
  • Methodology & Summary Data Tables: A complete description of the methodology (including a questionnaire topical outline) and summary data tables analyzing the primary segments against all of the data elements in Taking the Pulse® Nurses.  

STRATEGIC USES 

  • Assess current and future HCP marketing mix.
  • Evaluate the potential ROI of new technology applications.
  • Segment nurses across health channels and market sectors.
  • Determine the relative influence of various sources on treatment decision making.
  • Identify barriers to seeking online and offline health information, products and services.
  • Educate brand teams on e-landscape specific to the nursing market. 

  

For additional product and subscription information, please fill out the form below, email sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.


 

First Name:
Last Name:
Email Address:*
Phone:
Company:
Title:
Comments:
Sign me up for your eNewsletter