ePharma Physician® v8.0


ePharma Physician® is a syndicated multi-client research study and advisory service focused on physician information technology adoption. Specifically, the study examines how technology is leveraged by pharmaceutical, biotech, and device companies to improve relationships with physicians.

Fielded annually, ePharma Physician® builds upon Manhattan Research’s population-level physician research Taking the Pulse® and probes deeper into the audience of physicians interacting with pharmaceutical, device, and biotech companies online, currently about 84% of the physician population. We term these active online physicians “ePharma Physicians.”


Latest Research Module

The Case for Customer Care: Service Portals and a Successfully Integrated CRM System

Audio Highlights of Trends from ePharma Physician® v8.0

Physicians to Shift More Time to Online Professional Resources
Mark Bard, President, Manhattan Research
(3 minutes)

     


Download the ePharma Physician® brochure (PDF)
or complete the form below for more information.
Download the list of 300+ product sites (PDF)
analyzed within ePharma Physician® v8.0


ePharma Physician® v8.0 Press Releases

1) Physicians Expect to Shift More Time to Online Professional Resources in the Coming Years

2) New England Journal of Medicine, American Family Physician Rank as Top Online Journals

3) Manhattan Research Announces Top 10 Product Sites Visited by Physicians

4) Online Video is an Emerging Channel for Physicians to Connect with Pharmaceutical Companies


The study identifies and analyzes key attitudes, behaviors and psychographics of physicians who actively use online pharmaceutical services in order to help our clients better understand this key audience and meet its market demands.

Our approach to ePharma Physician® is based on our belief that web log data alone cannot provide a full and representative picture of who visits web properties, why they go, or their subsequent actions taken. ePharma Physician® uses an online survey and recall methodology to offer the best means for understanding, benchmarking and measuring website effectiveness. 

The ePharma Physician® strategic advisory service includes:

  • A comprehensive breakdown of physician satisfaction with top branded Rx product websites and top pharmaceutical and biotech corporate websites.
  • An analysis of growing physician demand for services such as customer service portals, live remote rep interactions, and closed-loop promotional integration.
  • Additional topics such as electronic detailing use and satisfaction; top blogs, podcasts, and specialty websites visited; and opinions regarding technology enabled sales reps (i.e., tablet PC use).


Better understand the audience of online physicians through ePharma Physician® and Manhattan Research.

TOPICAL SUMMARY

  • Pharmaceutical Information Seeking: Mix and impact of online and offline pharmaceutical information sources; use and satisfaction with pharmaceutical sponsored resources
  • Electronic Detailing: edetailing adoption, current and future use, displacement of offline sources and satisfaction
  • Technology-Assisted Detailing: Use and interest in using live online meetings with a rep; interest in tablet PC; closed loop promotion; and other technology-enabled sales force initiatives
  • Top Online Resources: Names and rankings of online journals, websites, podcasts and blogs read by physicians
  • Web 2.0 Technologies: Physician use and interest in blogs, podcasting, wikis, social networking sites, online video, including names of top sources used
  • Technology at the Point of Care: PDA/handheld clinical adoption, current & future use, and satisfaction with current options
  • Pharmaceutical Customer Service Portals: Use, future interest, and top features of interest
  • Product Websites: Top product branded website competitive landscape analysis (reach vs. relevance)
  • Corporate Websites: Top pharma and biotech corporate website landscape analysis (reach vs. relevance) eCME adoption, current & future use, displacement of offline sources and satisfaction
  • CME: eCME adoption, current & future use, displacement of offline sources and satisfaction

DELIVERABLES

  • Comprehensive slide deck
  • Analyst inquiry privileges
  • Executive management report  - Focusing on key findings, future trends, potential markets and changes in the online healthcare and pharmaceutical industry based on data and trends
  • Strategic briefing
  • Client Web access
  • CD-ROM of all deliverables 
  • Research Modules - In-depth reports on a variety of healthcare and technology topics, rich with graphs and data
  • Strategic Insights – Articles written by Manhattan Research analysts on a variety of topics from the syndicated research studies


METHODOLOGY                

  • Survey of 1,681 online practicing U.S. physicians
  • Mix of primary care (PCP) and specialists (approx. 20/80)
  • Quotas established for 25 specialist segments
  • In-depth online interview
  • The margin of error is ±3.1% at the 95% Confidence Interval

STRATEGIC USES

  • Assess current and future physician marketing channel mix
  • Measure the ROI of particular “e” initiatives from the perspective of the end user
  • Understand technology adoption drivers and barriers for physicians
  • Gain insight into the future of pharmaceutical marketing
  • Profile physicians use of technology at the Point of Care
  • Determine current and future value of online physician population
  • Identify new opportunities to reach valuable physician segments

 

For additional information or to subscribe, please contact us.  

First Name:
Last Name:
Email Address:*
Work Phone:
Company:
Title:
Sign me up for your eNewsletter

sales@manhattanresearch.com
T  1.888.680.0800