Strategic Insights are articles written by Manhattan Research analysts on a variety of topics from the syndicated research studies conducted annually by Manhattan Research.

The U.S. Physician Strategic Insights are based on two of the syndicated Manhattan Research studies: Taking the Pulse®, focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future; and ePharma Physician®, focused on the population of physicians using technology to interact with pharmaceutical, biotech and medical device companies.

BlackBerry and iPhone Users
BlackBerry Users Have Comparatively Stronger Adoption of Manufacturer Online Service

Physicians with Empowered Patients
Physicians Who Say 20% or More of Their Patient Base Brings In Online Health Info

Social Networking for Physicians
Significant Share of Physicians Already Use or Express Interest in Online Physician Communities

Physician Mobile Marketing
Profiling Physicians who are Mobile App Enthusiasts

Identifying Physician Segments to Target with Live Video Conferencing
Some Segments Represent Strong Opportunities for Manufacturers

The New Service Model for Today's ePharma Physicians
ePharma Physicians Who Prefer to Conduct at Least One Activity Online (vs. In-Person with Rep)

Physician Interest in Interacting with Industry via Online Community
Some Specialties More Amenable to Interacting with Industry in Communities than Others

High "E" Reliance Physicians
A look at the physicians who gather pharma/device product info from online sources >75% of the time

Online Journal Adoption
Many Physicians are Substituting Print Journals and Books with Free Online Content

Physician Online Support
Expectations Rise Ten Percent in Two Years

ePharma Physicians 2009
Online Pharma Info Seeking Is Nearly Ubiquitous for Today’s Physicians

Email Between Manufacturers and Physcians
Email is a Relatively Under-Utilized Service and Information Channel

Identifying Physician Segments to Target with Live Videoconferencing
Which Physicians Represent a Strong Opportunity for Manufacturers?

Majority of Physicians Recommend Websites to Patients
What are the Top Sites Recommended by Physicians?

EMR Gets the Celebrity Treatment
HIMSS Conference Highlights State of HIT Adoption

Physicians “Get Smart” – Docs Using Smartphones Surges in 2009
Nearly Two-Thirds of Physicians Have a Smartphone or PDA Today

Introduction to Taking the Pulse® v9.0
Physicians Continue to Integrate Online Resources into Their Everyday Practice in 2009

Segmenting by Practice Type
How Does Practice Size Effect Technology Adoption?

Secure Online Messaging
Which Secure Online Messaging Activities are Most Common?

Understanding the Importance of Multichannel Marketing
Doctors Influenced by Online Information Use Multiple Digital Channels and Media

Search Engine Habits for Pharma
ePharma Physicians Searching by Both Brand and Generic Terms

Percentage of Time Physicians Expecting to Allocate to Reading Professional Journals Online
Specialty Groups Most Likely Expecting to Allocate Majority of time Reading Prof. Journals Online

The Tech-Enabled Rep
Reps Bringing Tablet PCs to Physicians Office, but Functionality Falls Short

ePharma Physicians vs. Non-ePharma Physicians
With Nearly All Physicians Online for Professional Purposes, Who are the Non-ePharma Physicians?

Shifting Online for Pharma
ePharma Physicians Who Want to Allocate Majority of Time for Pharma to Online Venue

iPhone 3G Line Expands Epocrates’ Audience
Is Epocrates Primed as a Consumer Tool?

Is What’s Good for the Goose Good for the Gander?
Percentage of ePharma Physcians Reporting to Find Product Sites Helpful for Their Patients

Physicians Who Expect Online Customer Service from Biopharma Companies
For Today’s Busy Physicians, Online Customer Care is a Necessity

From Where Do ePharma Physicians Want to Obtain Pharma Product Info?
ePharma Physicians are Interested in Pharma Product Info Online

Physicians Desire Majority of Pharma Time to be Online
Percentage of Total Pharma Search Time Desired to be through Internet

The Online Venue Impacts Prescribing Behavior
Impact Positively Related to Internet Allocation for Pharmaceutical Information

The ePharma Physician of 2008
U.S. Physicians Who are ePharma Physicians

Internet is Essential to Professional Practice
The Efficacy Advantage of the Technologically Incline

The Posters and the Lurkers in the World of Online Physician Community
Physicians Reading or Posting Professional Content Online

A Prescription for Interconnectivity
SureScripts and RxHub Merger May Boost “True” eRx

Physician Use of PDAs and Smartphones
Owners of These Device Surpass Majority of Physician Population

The Online Breakroom for MDs
Physicians Visiting Sermo.com

Impact of Physician Age on Technology Use
Age Continues to Play a Role in Internet and Technology Adoption

“E”ager Physicians
2008 Research Shows Physicians Continue to Shift Their Learning Online

The New Frontier for eCME
Percentage of Physicians Using eCME, What’s Next?

Physicians Using Pharma Customer Service Portals
Characteristics of Physicians Visiting CSPs

Physician Use of Blogs, Podcasts and Online Video
Percentage Using Blogs, Podcasts or Online Video for Professional Info

A Regional Look at HIT Adoption
How do Physicians Comapare across the United States?

Focusing on eDetailing by Type
Time with Rep Remains Same Regardless of eDetailing Type

Catering to Key Opinion Leaders
ePharma KOLs Have Different Demands than the Average Physician

Wising of to Physcians Online
ePharma Physicians Visiting Wikipedia.org for Pharma Info

Physician Use of SMS & Text Messaging
Physcians Who Are “Texters”

Pharma Reps Using Tablet PCs
ePharma Physcians Working with Reps Using Tablet PCs

ePharma Endocrinologists Profile
The Physician Side of World Diabetes Month

ePharma PCPs Most Likely to Visit Januvia Product Site
Physicians Still Wary of Product.com for Their Patients

Physicians Visiting Sermo.com
Who are the Physicians on Sermo?

A Peek Into the ePharma Physician Desktop
What Else are ePharma Physicians Doing Online?

Physicians Changing Prescribing Behavior Because of Online Info
Physicians Influenced by Internet Info Most Likely to be Neurologists, Med Oncs

The New “E” Detailing
Physician Use and Interest in Talking to a Rep Online

The Search for Patient “E”ducation
ePharma Physcians Focusing on Online Patient Education Resources

The ePharma Physician 2007
Physicians Who are ePharma Physicians

What is Driving Interest in Online Customer Service Portals?
A Look at Physician Demand for Online Customer Service from Pharma Companies

Interacting with Patients Online
Physicians Who Communicate with Patients Online

Age and Physician Channel Mix
Younger Physicians Show Where the Market is Heading

Mobile ePrescribing: A Chicken or Egg Scenario
Mobile eRx Users vs. Non-mobile eRx Users

Physicians Going Online During Patient Consults
Percentage of Physicians Reporting Using the Internet While Seeing Patients

Physician Use of Electronic CME
Overview of eCME Usage and Expectations

EMR Boosted by Big Apple
Physicians Reporting Current Use of EMR System

“E”ager Physicians
Physicians Accessing the Internet Several Times a Day



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