Strategic Insights are articles written by Manhattan Research analysts on a variety of topics from the syndicated research studies conducted annually by Manhattan Research.

U.S. Consumer Strategic Insights are based on two of the syndicated Manhattan Research studies: Cybercitizen Health®, a study of how consumers use the Internet and other technologies for health; and ePharma Consumer®, focused on consumers online for pharmaceutical information.

Financial Finds Online
ePharma Consumers Searching Drug Cost Information Online

Taking Action after Watching Health Video Online
Which ePharma Consumers are more likely to take action after viewing health video online?

Online Health Video Adoption
Adoption of Online Health Video Among ePharma Consumers

Is YouTube a Search Engine for Health?
YouTube has billions of searches a month - but are they related to health?

Visiting the HCP Section of a Product Website
How many ePharma Consumers visiting a product website are clicking on the HCP section?

Benchmarking mHealth Adoption
How are ePharma Consumers using their mobile devices for health-related activity?

What's Driving Visitors to Product Sites?
ePharma Consumers Reasons for Visiting Product Sites

Health 2.0 Posters vs. Lurkers
How many of the Health 2.0 consumers are actually posting user-generated content?

Prescription Drug Product Rating Sites
ePharma Consumers Who Already Use Sites for Prescription Drug Product Reviews

Search Engine Use for Pharma Info
ePharma Searchers Looking Beyond 2 Pages of Results

Prescription Reminders
ePharma Consumers Are Interested In Email Or Text Reminders For Prescriptions/Refills

Consumer mHealth
Smartphone Owners Represent a Highly Engaged Audience for Health Marketers

Streaming Television Online
Nearly 40 Million U.S. Adults Streaming or Downloading Television Online

Social Media Adoption - Past and Future Trends
With one-third of U.S. adults using social media for health, which segments will lead future growth?

Mobile Health Adoption by Age
Younger Consumers More Likely to Seek Out Mobile Health Info, For Now

Health Video 2009
Leverage Multiple Destinations to Maximize Video Audience

eHealth Consumers 2009
Most Online Health Consumers are eHealth Consumers

Consumer Health Information-Seeking on Wikipedia
Brands Compete with Wikipedia for Clicks 

Personal Health Records
Osteoporosis Patients Most Likely to Use PHRs

Consumer Opinion on Pharma Involvement in Online Communities
One-third of eHealth Consumers are “concerned” about pharma companies monitoring communities

Requesting Branded Prescription Drug Medication
Product.com Visitors over 3X more likely to Request Rx from Doc than Offline Consumers

Consumer Interest in Online Customer Service
ePharma Consumers Who are Interested in Contacting Pharma Companies Online

Do Unbranded Sites Measure Up?
Unbranded vs. Branded Site Satisfaction for Rheumatoid Arthritis

Consumer Health Video
Demand for Various Genres of Health Video High Across Therapeutic Categories

Consumers Researching Vaccine Information Online
Who Are They, and Where Do They Go for Vaccine Info?

Consumer mHealth
Engagement Levels of Smartphone Owners

Consumers Who Wannab"E" Physicians
Consumers Accessing Physician-targeted Info on Product Sites

Using Mobile Internet
Are Smartphones Paving the Way for Decrease of Use of Internet on Computers

Comparing ePharma Consumers by Age Cohort
Age is Not Necessarily a Predictor of Action among These Advanced Online Consumers

Activities Conducted After Viewing Pharma Info Online
ePharma Consumers Taking Any Action After Viewing Pharma Info Online

The 2009 Product Site Awards
Results from the ePharma Consumer® v8.0 Survey of Product Site Visitors

Patients Working with Physicians
eHealth Consumers Discussing Online Info with Physicians

The War of the (Virtual) Worlds
Using Different User-generated Content Sites Illustrates Demographic Distinctions

World AIDS Day Promotes Texting
Which Online Consumers Are Most Likely to Want Rx Refill Reminders By Text?

Hell Hath No Fury Like a Twitter User Scorned
A Small but Vocal Group of Consumers Can Bring Down an Ad Campaign - Fast

User-generated Content (UGC)
eHealth Consumers Reporting UGC Impacts Health Decisions

Posting Health Content Online
Adults in the U.S. Who Are “Posters”

The New eHealth Consumers
145 Million Searching Online for Health Information

Waiting in Vain?
Majority of U.S. Adults are Concerned with Their Appearance – But Will They Do Something About It?

The Insured Vs. the Uninsured
When it Comes to Requesting an Rx from Physicians, What Part does Insurance Play?

ePharma Consumers Using Facebook
A Look at Adults Using Facebook

Television Versus Search in the DTC Continuum to Product Site
Which Sites Take Home the Gold?

Impact of User-generated Content on Healthcare
Younger Consumers Report Stronger Impact of UGC on Treatment Decisions

Rx Requesters
U.S. Adults Requesting an Rx from Physician

DVR Ownership Trends
Demographics and Health Info Seeking Behavior of Today’s DVR Owners

Influencing Our Health’s Future
Health Influencers Can Impact ROI and PHR

Consumer Use of Text Messaging
U.S. Adults Using Text Messaging Today

To Brand or To Unbrand? That is the Marketer’s Question
Which Unbranded Sites Receive Higher Satisfaction than Branded?

The “New” Media Consumers: Watch TV <5 Hrs/Wk
Adult ADD: Top Conditions Among Consumers Watching TV Infrequently

The Dissemination of Online Health Information
Pondering the Reality of Consumer-centric Health

Weekly Online Health Info Seekers
Consumers Researching Health Information Weekly or More Often

ePharma Caregivers Visiting Product.coms
Are They More Likely Than ePharma Consumers Overall to Visit Product Sites?

Storing Health Info Online: With Whom Will Consumers Share?
Are ePharma Consumers Interested in Docs for Recordkeeping?

Social Networking and User-generated Content
ePharma Consumers Reporting User-generated Content Impacts Health and Rx Decisions

The 2008 Product Site Awards
Results from the ePharma Consumer® v7.0 Survey of Product Site Visitors

Caregivers Spread the Health Wealth
Caregivers Most Likely to Forward Online Health Content/Links

Social Bookmarking and the Impact of User-Generated Content
ePharma Consumers Reporting User-Generated Content Impacts Health and Rx Decisions

The 2008 ePharma Consumers
Consumers Looking for Pharma Information Online

Vicariousl”e” Searching
Patients Who Have Others Search Health Info for Them Online

Who Is Playing Games Online?
Demographics Most Likely to Be Playing Games Online?

World Diabetes Day – November 14, 2007
Diabetes is the Number One Condition Researched Online in 2007

Consumer Interest in Health IT
Can Supply Increase Stagnant Demand?

The eHealth Consumer of 2008
Over Half of U.S. Population Using Internet for Health

Consumer Breast Cancer Awareness Online
Consumers Searching for Breast Cancer Info Online

The Reality of Personal Health Records
PHRs Yet a Popular Form of Health IT with Consumers?

ePharma Google Users
Relevance of Organic and Paid Search Results for Pharma Info

Impact of Age on Tech Savvy and eHealth Behavior
Which Age Group is the Most Active Online? The Answer Might Surprise You…

eMarketing to Hispanic Consumers
Hispanic Consumers Online for Health Information

Who Are the Most Active Health Information Seekers Online?
Profiling Consumers Who Look for Health Information Online Weekly or More Often

Skin Cancer Prevention
How Many of Those Searching Skin Cancer Online Have the Condition?

ePharma Rx Requesters
Nearly Half of ePharma Consumers Have Requested Rx from Physician

How Many Migraine Patients Have an iPod?
Comparing Ownership by Condition; Key Demos of Today’s MP3 Device Owners

Pondering the Corporate.com as Consumer Gateway
Visitiation to the Corporate Site

Yahoo!/MSN Search vs. Google
How a Combined Site Would Rival the Market Leader for Search

Organic Search Result Pages Visited by ePharma Consumers
ePharma Consumers Going through More than Five Pages of Results

It’s a Wiki Wiki World
ePharma Consumers Visiting Wikipedia.org

Unbranded Site Visitors
A Look at Consumers Visiting Unbranded Websites

Online Pharma Engagement Time
Time Spent Per Online Pharma Sessions

The YouTube Visitors
ePharma Consumers Visiting YouTube.com

Top Health-Related Blogs Read by ePharma Consumers
Consumers Who Turn to Blogs for Health Information

The Search for HPV Information Online
Television Ads Highly Successful Prompts to the Online Venue

Researching Condition Information Online
Variety of Media Advertising Effective for Smoking Cessation

Which Product Sites are Driving the Most Rx Requests?
A Look at Those Most Likely to Drive Consumer Action

The 2007 ePharma Consumers
Consumers Looking for Pharma Information Online

Focus of World Cancer Day is on Increasing Awareness
Consumers Online for Cancer Who are Not Patients

Evolving Consumer Channel Mix
Number of Online Consumers Frequently Watching TV While Online

It’s Good to Be Tech-Friendly
Two-thirds of Consumers Report Physician Technology Use Important

The eHealth 2.0 Consumers
Demanding Alternative Media Sources for Health Information Online

Internet Impact on Health Decision-making
Number of Consumers Relying Heavily on Internet for Healthcare Decisions

Increasing DTC Impact at Point of Care
Percentage of Consumers Impacted by Rx Ads to Request Products



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