Strategic Insights

Strategic Insights are articles written by Manhattan Research analysts on a variety of topics from the syndicated research studies conducted annually by Manhattan Research.  Each report expands upon a key trend or topic from our most recent studies in an easy-to-read, informative way. Many of our clients find that reading Strategic Insights are crucial to keeping ahead of the curve when it comes to pharma e-marketing.



U.S. Physician Strategic Insights
The U.S. Physician Strategic Insights are based on two of the syndicated Manhattan Research studies: Taking the Pulse®, focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future; and ePharma Physician®, focused on the population of physicians using technology to interact with pharmaceutical, biotech and medical device companies.


European Physician Strategic Insights
The European Physician Strategic Insights are based on Manhattan Research's Taking the Pulse® Europe, an in-depth study of the technology trends of physicians in Germany, Italy, Spain, United Kingdom, and France.


U.S. Consumer Strategic Insights
U.S. Consumer Strategic Insights are based on two of the syndicated Manhattan Research studies: Cybercitizen Health®, a study of how consumers user the Internet and other techologies for health; and ePharma Consumer®, focused on consumers online for pharmaceutical information.


European Consumer Strategic Insights
The European Consumer Strategic Insights are based on Manhattan Research's Cybercitizen Health® Europe, an in-depth study of consumer use of the Internet, technology and new media for health in the United Kingdom, Germany, Spain, Italy, and France.


For more information about access to these Strategic Insights, please email sales@manhattanresearch.com 

Current clients of Manhattan Research can access the Strategic Insights by logging into the client portal. 


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