Consumer Research

Manhattan Research produces three syndicated research studies annually focusing on consumer adoption and use of various information technologies for health and disease management.

Cybercitizen Health® focuses on broad trends with regards to information technology adoption among the general U.S. consumer population. Cybercitizen Health® Europe has the same focus but is based on European consumers.

ePharma Consumer® focuses entirely on the consumer audience regularly using the Internet to seek pharmaceutical related information and services.

In addition to the two studies, we also offer data, insight and analysis regarding information technology use and adoption for about 100 unique consumer therapeutic segments.