Welcome to the new Manhattan Research podcast series, eHealth Trends.

Podcast episodes are produced monthly, and free subscriptions are available immediately via iTunes. We welcome your feedback and suggestions for future episodes! 
Email us at podcast@manhattanresearch.com.

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  Episode Forty-Three: Physician Use of Social Media
James Avallone, Senior Digital Healthcare Analyst
James Avallone discusses Manhattan Research's upcoming physician social media report.
(4 minutes)


  Episode Forty-Two: Unbranded Websites
Maureen Malloy, Healthcare Marketing Analyst
Maureen Malloy discusses consumer demand for pharma-sponsored unbranded websites
and the opportunities they can provide for marketers.
(4 minutes) Transcript


  Episode Forty-One: The iPad's Potential with Physicians
Miranda Manganaro, Healthcare Analyst
Miranda Manganaro discusses the implications of the iPad for the physician marketplace.
(5 minutes) Transcript



  Episode Forty: HIMSS 2010 Overview
Erika S. Fishman, Director of Research
Erika S. Fishman reviews the HIMSS 2010 conference that took place on March 1-4 in Atlanta.
(3.5 minutes) Transcript


 
Episode Thirty-Nine: Health Influence Mapping
Monique Levy, Senior Director of Research
Monique Levy discusses the relative influence of various health sources on consumer health decisions and actions. 
(5 minutes)



Episode Thirty-Eight: EU vs. US Physicians
Miranda Manganaro, Healthcare Analyst
Miranda Manganaro discusses differences between European and US physicians when it comes to technology adoption and behavior.
(3.5 minutes) Transcript


Episode Thirty-Seven: Health IT Update
Erika S. Fishman, Director of Research
Erika S. Fishman discusses the Health Information Technology for Economic and Clinical Health (HITECH) Act.
(3 minutes) Transcript


Special Edition: ePharma Summit Interview with Monique Levy
Monique Levy, Senior Director of Research
Monique Levy discusses digital health trends with ePharma Summit as a preview for the conference.


Episode Thirty-Six: eHealth Consumers in Europe
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi discusses the latest trends in how consumers use technology for health in Europe from Manhattan Research's Cybercitizen Health® Europe study.
(3 minutes) Transcript


Episode Thirty-Five: Cybercitizen Health® Key Findings
Monique Levy, Senior Director of Research
Monique Levy reviews some of the key findings from Manhattan Research's latest Cybercitizen Health® study, including online video and the influence of various media on health and treatment decisions.
(4 minutes) 


Episode Thirty-Four: Physicians 2012 Preview
Monique Levy, Senior Director of Research
Monique Levy shares highlights from her report on how physician use of emerging technologies such as mobile and social media will evolve in 2012.
(5 minutes) 


Episode Thirty-Three: Taking the Pulse® Nurses Overview
Mark Bard, President
Mark Bard looks at how nurses use the Internet and other technologies in their professions and in interacting with pharma companies from the new Taking the Pulse® Nurses study.
(4 minutes) 


Episode Thirty-Two: The FDA and Search Engine Marketing
Maureen Malloy, Marketing Manager
Maureen Malloy overviews the April 2009 FDA crackdown of pharmaceutical search ads and the industry's reaction.
(5 minutes) Transcript


Episode Thirty-One: The CDC Gets Social
Amanda Keylor, Healthcare Analyst
Amanda Keylor reviews how the Centers for Disease Control (CDC) leverages social media for outreach and engagement.
(4 minutes) Transcript


Episode Thirty: Smartphones and Applications
Amanda Keylor, Healthcare Analyst
Amanda Keylor discusses the growing market of smartphone owners and innovative mobile applications for health.
(4 minutes) 


Episode Twenty-Nine: HIMSS 2009 Conference Recap
Erika S. Fishman, Director of Research
Erika S. Fishman recaps her experiences at the HIMSS 2009 conference this past April in Chicago.
(3.5 minutes) Transcript 


 

Episode Twenty-Eight: Physician Use of Technology in Asia
Mark Bard, President
Mark Bard discusses the latest research on how physicians across Asia are using the Internet and other technologies for their practice.
(5.5 minutes)


Episode Twenty-Seven: Global mHealth
Amanda Keylor, Healthcare Analyst
Amanda Keylor reviews the global mobile health market and how mHealth is changing lives across the world.
(4.5 minutes) Transcript 


Episode Twenty-Six: Medications and the Economy
Amanda Keylor, Healthcare Analyst
Amanda Keylor discusses the effect of the economy on consumers and medication - and how ePharma strategies can help.
(3.5 minutes) Transcript 


Episode Twenty-Five: eHealth Predictions for 2009
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi gives her predictions on what to expect for the year ahead in eHealth.
(4.5 minutes) Transcript 


Episode Twenty-Four: Twitter for Health?
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi covers the impact of Twitter on health and marketing.
(5.5 minutes) Transcript


Episode Twenty-Three: Health 2.0 Conference Recap
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi reviews the latest health 2.0 application and usage trends.
(5.5 minutes) Transcript


Episode Twenty-Two: Cybercitizen Health™ Europe v8.0 Overview
Amanda Keylor, Healthcare Analyst
Amanda Keylor reviews trends around how European consumers are using the Internet for health and medical information.
(3.5 minutes) Transcript


Episode Twenty-One: Physician Use of Mobile Devices
Erika S. Fishman, Director of Research
Erika S. Fishman details different types of mobile applications used by physicians
(3.5 minutes) 


Episode Twenty: Trends in DVR Ownership and Ad Recall
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi discusses DVR ownership and ad recall trends.
(4 minutes) Transcript


Episode Nineteen: Physician Social Networks
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi talks about the latest trends in online physician communities.
(5 minutes) Transcript 


Episode Eighteen: Physicians Using Technology in the Practice
Mark Bard, President
Mark Bard discusses the latest findings from the physician research on physician use of technology in the practice.
(7 minutes)


Episode Seventeen: Physicians E-mailing Patients
Erika S. Fishman, Director of Research
Erika Fishman discusses the growing trend of physicians emailing with their patients.
(4.5 minutes)   Transcript  


Episode Sixteen: Zagat Comes to the Pharmacy?
Meredith Abreu Ressi, Vice President of Research
Consumer ratings for prescription drugs are one of the most popular "Health 2.0" features today.
(7 minutes)   Transcript


Episode Fifteen: The Future of the PHR
Mark Bard, President
Are consumers interested in using a personal health record (PHR)?
(6 minutes)


Episode Fourteen: ePharma Consumer Part 2
Mark Bard, President
A look at consumer use of pharmaceutical product sites.
(5 minutes)


Episode Thirteen: ePharma Consumer Part 1
Mark Bard, President
Which pharmaceutical product sites are most successful?
(5 minutes)


Episode Twelve: Online Social Networks
Meredith Abreu Ressi, Vice President of Research
A look at the most popular health-related social networks, and who is using them today.
(5 minutes)



Episode Ten: Personal Health Records
Erika S. Fishman, Director of Research
An overview of new personal health record products and consumer demand for PHRs today.
(4 minutes)



Episode Nine: Marketing to Hispanic Consumers Online
Erika S. Fishman, Director of Research
Use of the Internet among Hispanic consumers in the U.S.
(7 minutes)


Episode Eight: Age of Physicians
Meredith Abreu Ressi, Vice President of Research
Meredith Abreu Ressi talks about how physicians young and old are using technology to gather clinical information.
(5 minutes)


Episode Seven: iPod Ownership
Meredith Abreu Ressi, Vice President of Research
How many U.S. adults own an iPod, and is podcasting a viable marketing opportunity?
(4 minutes)


Episode Six: Yahoo! and MSN
Jessica Maginsky, Research Analyst
Jessica Maginsky explores the potential impact of a Yahoo-MSN search engine merger on today's eHealth Consumers.
(4 minutes)

Episode Five: Physician Research Overview
Mark Bard, President
In this episode, Mark Bard discusses the latest findings about physician use of the Internet for practice information.
(3.5 minutes)



Episode Four: Product Sites
Mark Bard, President
Mark Bard discusses the next generation of product sites.
(6.5 minutes)



Episode Three: ePrescribing Initiative
Erika S. Fishman, Director of Research
A look at the National ePrescribing Patient Safety Initiative (NEPSI).
(5.5 minutes)

 

Episode Two: Health 2.0
Meredith Abreu Ressi, Vice President of Research
Consumer use of blogs, podcasting, social networking and online video for health information.
(5.5 minutes)



Episode One: Search Engines
Meredith Abreu Ressi, Vice President of Research
Consumer use of blogs, podcasting, social networking and online video for health information.
(5.5 minutes)

 


We hope you enjoy the eHealth Trends podcasts.
As always, we welcome your suggestions for future episodes.
podcast@manhattanresearch.com

 


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