U.S. Physician Digital Marketing & Sales Trends
 Physician Technology Adoption and Usage Trends for 2009 Strategy Planning

The image of the well-informed physician having stacks of journals and walls of textbooks in his or her office is becoming increasingly obsolete. All that the informed physician needs today is a computer or mobile device and an Internet connection to stay up-to-date. In fact, many physicians are eschewing traditional media sources such as print journals and offline conferences or textbooks, and shifting their learning entirely online, forcing marketers to rethink their strategies in reaching this audience.

Taking the Pulse® v8.0, Manhattan Research's latest U.S. physician strategic research and advisory service, provides essential physician market data and insight to product managers and marketers looking to reach their target audience through non-personal selling, CRM, tech-enabled sales forces, Web 2.0, and other strategies.


U.S. Physician Market Trends White Paper

If you're interested in receiving a white paper that discusses the latest trends around U.S. physician digital marketing and sales, please submit the form below or contact sales@manhattanresearch.com.

First Name:
Last Name:
Company:
Title:
Work Phone:
Email Address:*
Comments/Other:
Send me your eNewsletter


Key Research Topics:

  • Professional Information Channel Mix
  • Tech-enabled Sales Force
  • Physician Online Communities
  • PDAs/smartphones
  • Electronic Medical Records
  • Online Physician Portals

Essential Trends for:

  • Pharma brand teams
  • Healthcare ad agencies
  • Pharma consultants
  • Healthcare technology companies


Taking the Pulse® v8.0

 Who: U.S. practicing physicians
What: Technology trends impacting health information usage for personal and professional purposes
  - Nationally representative sample of 1,832 practicing U.S physicians in Q1 2008

Product Brochure


Physician Trends Podcasts
Physicians Using Technology in the Practice
Mark Bard, President
Mark Bard discusses the latest findings from the physician research on physician use of technology in the practice.
(7 minutes)

Physicians E-mailing Patients
Erika S. Fishman, Director of Research
Erika Fishman discusses the growing trend of physicians emailing with their patients.
(4.5 minutes)

More podcasts from our eHealth Trends series

| Share on Facebook | Del.icio.us | Digg this | Email This