 Crain's New York Business Medicine meets social networking By Judith Messina June 14, 2009 ...While consumers were quick to embrace social media, doctors were initially skeptical about its value. Now, prodded by the need to be smarter and more competitive in the complex world of modern medicine, doctors are becoming converts. The two largest doctor-only social networks, Sermo and Medscape Physician Connect, have more than 100,000 members each nationwide. According to a Manhattan Research report released earlier this year, 60% of doctors say they use or want to use social networking sites....
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