Be relevant:
Consumers are looking for health information

Consumers are looking for relevant health information at every stage of the patient pathway and using sources beyond just their physician. In fact, Manhattan Research recently released a study that show that more U.S. adults use the Internet rather than asking a doctor when it comes to obtaining health and medical information. Additionally, the study shows that consumers are much more likely to start their health information gathering process by using a search engine rather than going directly to a Web site.

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