Manhattan Research Reveals Top Medical Device and Diagnostic Company Sites Visited by U.S. Physicians

Register for a Private Webinar to Review Key Insights and Company-specific Results


NEW YORK, NY
October 24, 2006 

In order to reach today’s physicians using a mix of information resources and channels, device and diagnostic marketers need to understand how physicians research medical information and which sources have the greatest impact on their treatment decisions. Taking the Pulse® Medical Device & Diagnostic: Physicians and Emerging Information Technologies from Manhattan Research provides medical device and diagnostic equipment marketers with key data about the evolving nature of physician channel mix, sales rep relationships, and the strategic roles of technology and the Internet to clinical decision support.

In addition to broader technology trends, Manhattan Research discusses topics such as physician portals, device and diagnostic corporate sites, physician search engine usage, electronic detailing, electronic medical records (EMR), mobile devices, and the actions physicians take after seeking various kinds of medical information online. Furthermore, the research reveals the leading medical device and diagnostic company websites based on the number of U.S. physicians visiting these destinations and their satisfaction with the content and services offered.

WEBINAR

A free, private webinar is offered to qualified business accounts to review these and other key insights from Taking the Pulse® Medical Device & Diagnostic. Please visit www.manhattanresearch.com/ttpmdd.aspx to register for a webinar or to listen to an audiocast immediately available for download.


Top 10 Device & Diagnostic Corporate Websites 2006
Ranked by Number of U.S. Physician Visitors
Rank Corporate Site

1. Medtronic
2. Boston Scientific
3. Stryker
4. Guidant (now part of Boston Scientific)
5. Ethicon
6. Baxter
7. DePuy
8. Kyphon
9. Becton Dickinson
10. Cordis

Source: Taking the Pulse® Medical Device & Diagnostic, Manhattan Research, LLC



Topics Covered in Taking the Pulse® Medical Device & Diagnostic
The Taking the Pulse® Medical Device & Diagnostic strategic research and advisory service reveals insight into the following: online and offline channel mix trends, technology infrastructure in the practice, Internet adoption & other information sources used, hours spent online per week, activities conducted online, broadband/high speed communication, professional activities online, use of electronic mail, customer service expectations, Point of Care (POC) technologies, use of medical applications, and handheld usage for professional purposes.

Manhattan Research Products and Services

In addition to Taking the Pulse® Medical Device & Diagnostic, Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, ePharma Physician®, Cybercitizen® Health, and ePharma Consumer®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 56 consumer therapeutic segments and 25 physician specialist segments.


 

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