Manhattan Research Announces Top Condition Groups Shifting Their TV Viewing Online

Manhattan Research Announces Top Condition Groups Shifting Their TV Viewing Online
Acne and ADHD patients lead the pack in terms of watching TV programs on the Internet

NEW YORK, NY – October 14, 2008 – Acne and attention deficit hyperactivity disorder (ADHD) patients are the condition groups most likely to watch streaming or downloaded television programs on the Internet, according to pharmaceutical and healthcare market research company Manhattan Research’s just released Cybercitizen® Health v8.0 consumer study and strategic advisory service. The study also found that consumer media preferences overall are evolving – less than half of U.S. adults report to watch all of their television programs live on their TV set.

Top Condition Groups Watching Streaming or Downloaded TV Programs on the Internet
Ranked by number of U.S. adults
Position             Condition
1.                      Acne
2.                      Adult ADHD (Attention Deficit Hyperactivity Disorder)
3.                      Eczema
4.                      Allergies
5.                      Bipolar Disorder

Among U.S. adults (18+)
Source: Cybercitizen® Health v8.0 (2008)

“Digital video recording, faster broadband speeds, and an increase in rich media content have transformed the way that consumers view their news and entertainment,” said Meredith Abreu Ressi, Vice President of Research at Manhattan Research, “With television networks partnering with video-sharing websites like YouTube and Hulu and DVR adoption increasing, one thing is clear – when it comes to media, the consumer is in control. For healthcare and pharmaceutical marketers, it’s critical to understand how adoption rates and media mix differ by disease group. Brand teams in the know will take advantage of new advertising capabilities to hyper-target desired audiences and give them a customized brand experience.”

Free Pharma Digital Marketing Webinar

Manhattan Research will host a webinar event, “Is TV Dead? How the New New Media Changes Pharmaceutical DTC Advertising,” on Thursday, October 16th at 3pm EST. The webinar will help pharmaceutical and healthcare marketers understand the optimal media mix in the face of an uncertain economy. Meredith Abreu Ressi, VP of Research, will overview key market data and trends from Cybercitizen® Health v8.0.

Register here: https://manhattanresearch.webex.com.

Webinar Topics:

Evolving Consumer Use of TV and Video
How can marketers play the consumer shift to online video for entertainment and information to their advantage?

Going Mobile for Health
What are the latest trends and strategies for reaching a growing market of consumers using their mobile phones to find health info?

Engaging in Health 2.0
How are patients and caregivers using online communities, widgets, blogs, and wikis, and what should companies and agencies be doing about it? This topic is especially relevant for marketers looking to reach those most active in health social media, like cancer and fibromyalgia patients.

The Online Health Shake Up
What will the recent Waterfront Media-Revolution Health merger mean for pharma companies and their media partners? How can marketers stay ahead of the curve? Will sites eventually serve as a conduit linking physicians with their patients?

The Doctor…err…the Internet will See You Now
How does the decrease in consumer reliance on the physician affect your brand?

About Cybercitizen® Health v8.0

Cybercitizen® Health was fielded in Q3 2008 among 8,714 U.S. adults (ages 18+). In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions. For topics and available therapeutic segmentations (80+), visit http://www.manhattanresearch.com/cch/.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit http://www.manhattanresearch.com/, email sales@manhattanresearch.com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com/.

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Pharma Market Study Uncovers Changes in Physician Channel Mix for 2009 Strategy Planning
Manhattan Research to Discuss the Latest Physician Digital Marketing & Sales Trends in June 5 Webcast

NEW YORK, NY – May 20, 2008 – Manhattan Research, a leading market research and advisory firm for pharmaceutical and healthcare companies, announced today the release of Taking the Pulse® v8.0, its latest U.S. physician strategic research and advisory service. Marketers interested in learning more about the latest market and marketing trends are invited to attend a webcast from Manhattan Research on June 5, a must-attend event for health and pharmaceutical marketers looking to effectively reach their physician audience through CRM, tech-enabled sales forces, Web 2.0 and other strategies.

What: Taking the Pulse® v8.0: Physicians and Emerging Information Technologies, a complimentary webcast hosted by Manhattan Research (for qualified business accounts only)

When: Thursday, June 5, 2008 at 11am and 3pm, EDT

How: Enroll online at manhattanresearch.webex.com

Who: Session attendees will hear from Meredith Abreu Ressi, Vice President of Research for Manhattan Research.

Why: There will be a discussion of the following trends which are essential for product managers and marketers to understand if they want to reach physicians in 2009:

      - How is the pharma sales rep role transforming with the emergence of new technology?
      - Do physicians react differently to patients who bring health info from the Internet to their appointment?
      - How are PDAs and smartphones changing the way physicians interact with patients at the point of care?
      - In what ways are professional social networking sites changing the medical field?
      - Where does your brand message need to be to reach physicians in 2009?
      - How are physicians using online communities and social media applications?

About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.