European Physician Tech Tools of the Trade - Wikipedia and Social Networking?

European Physician Tech Tools of the Trade - Wikipedia and Social Networking?
Taking the Pulse® Europe v8.0 Service Gives Insight to Latest Technology Trends Among European Physicians

NEW YORK, NY – January 22, 2009 – Manhattan Research, a global healthcare and pharmaceutical market research company, today announced the release of Taking the Pulse® Europe v8.0, its European physician study and strategic advisory service. It offers in-depth market data and analysis of how physicians across Western Europe integrate the Internet and technology into their practises. Taking the Pulse® Europe also looks at key trends in pharma company/sales rep interactions and electronic detailing.

According to the study, European physicians are more reliant than ever on technology – over 80% who are online reported that the Internet is essential to their practice. On the Web 2.0 front, physician-only social networks potential is high, with nearly two-thirds of online physicians interested in joining this type of community. Also, about two-thirds of physicians online use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.

Most Visited Physician Websites in 2008

Country                      Website
United Kingdom          British Medical Journal (BMJ.com)
Germany                    DocCheck (doccheck.com)
France                       Univadis (univadis.fr)
Spain                         Diario Medico (diariomedico.com)
Italy                          Ministero della Salute (ministerosalute.it)

Among physicians using the Internet for professional purposes

Taking the Pulse® Europe v8.0 was fielded in Q4 2008 among 1,000 European practising physicians from the United Kingdom, Germany, Spain, Italy, and France. For more information, visit www.manhattanresearch.com/products/physician/EUphysicians.aspx

To download Manhattan Research’s complimentary European Opinion Leader Roundtable, visit www.manhattanresearch.com/research/roundtables/european-roundtable-2008.aspx

About Manhattan Research

Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, ePharma Physician®, Cybercitizen Health™, Cybercitizen Health™ Europe, and ePharma Consumer®. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales@manhattanresearch.com or call +1.212.255.7775.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

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Pharma Market Study Uncovers Changes in Physician Channel Mix for 2009 Strategy Planning
Manhattan Research to Discuss the Latest Physician Digital Marketing & Sales Trends in June 5 Webcast

NEW YORK, NY – May 20, 2008 – Manhattan Research, a leading market research and advisory firm for pharmaceutical and healthcare companies, announced today the release of Taking the Pulse® v8.0, its latest U.S. physician strategic research and advisory service. Marketers interested in learning more about the latest market and marketing trends are invited to attend a webcast from Manhattan Research on June 5, a must-attend event for health and pharmaceutical marketers looking to effectively reach their physician audience through CRM, tech-enabled sales forces, Web 2.0 and other strategies.

What: Taking the Pulse® v8.0: Physicians and Emerging Information Technologies, a complimentary webcast hosted by Manhattan Research (for qualified business accounts only)

When: Thursday, June 5, 2008 at 11am and 3pm, EDT

How: Enroll online at manhattanresearch.webex.com

Who: Session attendees will hear from Meredith Abreu Ressi, Vice President of Research for Manhattan Research.

Why: There will be a discussion of the following trends which are essential for product managers and marketers to understand if they want to reach physicians in 2009:

      - How is the pharma sales rep role transforming with the emergence of new technology?
      - Do physicians react differently to patients who bring health info from the Internet to their appointment?
      - How are PDAs and smartphones changing the way physicians interact with patients at the point of care?
      - In what ways are professional social networking sites changing the medical field?
      - Where does your brand message need to be to reach physicians in 2009?
      - How are physicians using online communities and social media applications?

About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.