Pharma Market Study Uncovers Changes in Physician Channel Mix for 2009 Strategy Planning
Manhattan Research to Discuss the Latest Physician Digital Marketing & Sales Trends in June 5 Webcast


NEW YORK, NY – May 20, 2008 – Manhattan Research, a leading market research and advisory firm for pharmaceutical and healthcare companies, announced today the release of Taking the Pulse® v8.0, its latest U.S. physician strategic research and advisory service. Marketers interested in learning more about the latest market and marketing trends are invited to attend a webcast from Manhattan Research on June 5, a must-attend event for health and pharmaceutical marketers looking to effectively reach their physician audience through CRM, tech-enabled sales forces, Web 2.0 and other strategies.

What: Taking the Pulse® v8.0: Physicians and Emerging Information Technologies, a complimentary webcast hosted by Manhattan Research (for qualified business accounts only)
When: Thursday, June 5, 2008 at 11am and 3pm, EDT
How: Enroll online at manhattanresearch.webex.com
Who: Session attendees will hear from Meredith Abreu Ressi, Vice President of Research for Manhattan Research.
Why: There will be a discussion of the following trends which are essential for product managers and marketers to understand if they want to reach physicians in 2009:

      - How is the pharma sales rep role transforming with the emergence of new
      technology?
      - Do physicians react differently to patients who bring health info from the Internet to
      their appointment?
      - How are PDAs and smartphones changing the way physicians interact with patients at
      the point of care?
      - In what ways are professional social networking sites changing the medical field?
      - Where does your brand message need to be to reach physicians in 2009?
      - How are physicians using online communities and social media applications?


About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.

| Share on Facebook | Del.icio.us | Digg this | Email This