More Physicians Using Online Conferences to Bridge Geographic Gaps


 NEW YORK, NY – May 26, 2008 – With busy professional lives and geographic limitations, many physicians aren’t able to network with colleagues at on-site conferences as often as they’d like.  But with the emergence of virtual medical conferences available through the Internet, doctors now have the opportunity to enjoy the benefits of these types of events without leaving their home base.  According to a recent study released by Manhattan Research, a market research leader for the healthcare and pharma industries, almost a half-million practicing U.S. physicians have participated in an online conference, a significant increase from earlier this decade.  

“As the quality and quantity of online conference offerings continues to expand, many physicians are taking advantage of online events – often in lieu of attending events in person,” comments Meredith Abreu Ressi, VP of research at Manhattan Research.  “This trend has many companies rethinking the role that a presence at an offline event should take in the overall promotional mix. For certain segments of physicians, sponsorships of online events may prove a more cost-effective means of reaching certain physicians.”


About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.

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