Health in the Palm of Your Hand
For Many Physicians, PDAs and Smartphones Supplement Medical Expertise at the Point Of Care
NEW YORK, NY – June 9, 2008 – Working in the medical field can be a very on-the-go profession, so it’s no wonder that more and more physicians are viewing mobile devices as integral tools for their practices.  According a study released today by Manhattan Research, over half of U.S. physicians report to own a PDA or smartphone in 2008, and that number is expected to see continued growth, as more medical schools require PDAs in the classroom. 

“With increasing physician PDA and smartphone adoption rates and its apparent benefits for medical practices, the market is prime for healthcare technology companies that can offer value-added mobile applications for physicians,” according to Meredith Abreu Ressi, VP of research for Manhattan Research. “Over half of physicians who have a handheld device say their PDA is now ‘essential’ to their professional practice. As mobile devices become increasingly advanced, and as more content and decision support tools become available to physicians, we will expect to see this market continue to surge.”

Physicians can use their mobile phones today for an increasing range of features, including drug reference databases, drug dosage calculators, continuing medical education programs, and a variety of clinical references. Some of the top handheld resources used by physicians include the drug reference database Epocrates, as well as clinical information resources such as the MerckManual, 5-Minute Clinical Consult.


About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.

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