Online Video is an Emerging Channel for Physicians to Connect with Pharmaceutical Companies

Online Video is an Emerging Channel for Physicians to Connect with Pharmaceutical Companies
Manhattan Research Study Reveals Trends Around Live Video Details and Online Customer Call Centers from Pharma Companies

NEW YORK, NY – September 15, 2008 – Physician interest in live video detail from sales reps is growing, according to the ePharma Physician® v8.0 physician market study by pharmaceutical and healthcare market research company Manhattan Research. Currently, about 45,000 U.S. physicians meet via online video with their sales reps, and over 300,000 more show interest in interacting with sales or other company representatives online.

Physicians already engaged in video detailing with sales reps are, for the most part, highly satisfied with their experience, according to the study. Some pharmaceutical companies are already including this communication strategy in their plans - Aptilon recently added two additional top 10 global pharma companies as clients of their AxcelRx Live video detailing service.

“Incorporating live video details in the physician-sales rep relationship can be a win-win for both groups,” said Meredith Abreu Ressi, Vice President of Research at Manhattan Research. “Depending on the company, it can be a cost-effective strategy for sales forces looking to reach physicians spread out over a wide territory, and physicians enjoy the flexibility and interactive features the sessions offer. Pharma companies should pay close attention to rep call centers that give healthcare professionals access to company representatives via telephone or web chat at any time, as many physicians express interest in this type of service.

Free Professional Marketing White Paper

Our professional marketing white paper, “Plugging into Physicians: Digital Marketing & Sales Strategies for Healthcare Companies,” contains market data and trends for pharmaceutical, device, biotech, and healthcare companies looking to leverage technology to improve physician relationships in 2009. Download here: www.manhattanresearch.com/research/white-papers/plugging-into-physicians.aspx

About ePharma Physician® v8.0

ePharma Physician® v8.0 was conducted via online survey methodology in Q2 2008 among 1,681 online practicing U.S. physicians. The study and advisory service has determined the leading online physician destinations based on the number of physician visitors as well as the content satisfaction of those who visit and provides in-depth analysis of top product and corporate pharmaceutical websites, health portals, online journal sites, specialty-specific sites, newsletters, society sites, physicians and Web 2.0, physician online communities, electronic detailing, Tablet PCs, online conferences, physician customer service portals, tech-enabled sales forces, physician CRM, and more. For more information: www.manhattanresearch.com/products/Strategic_Advisory/ePP/

Key Research Topics Covered

ePharma Physician® v8.0 research reveals insight into the following:
• Interactive Detailing and Technology-Assisted Detailing
• Top Online Resources
• Web 2.0 Technologies
• Email Use and Interest
• Pharmaceutical Customer Service Portals
• Top Product and Corporate Websites

ePharma Physician® v8.0 reveals the relevant market share and physician satisfaction for 300+ leading pharmaceutical product websites. A complete list of available product sites is available here.

About Manhattan Research

Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, ePharma Physician®, Cybercitizen® Health, Cybercitizen® Health Europe, and ePharma Consumer®. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales@manhattanresearch.com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

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Physician White Paper

Pharma Market Study Uncovers Changes in Physician Channel Mix for 2009 Strategy Planning
Manhattan Research to Discuss the Latest Physician Digital Marketing & Sales Trends in June 5 Webcast

NEW YORK, NY – May 20, 2008 – Manhattan Research, a leading market research and advisory firm for pharmaceutical and healthcare companies, announced today the release of Taking the Pulse® v8.0, its latest U.S. physician strategic research and advisory service. Marketers interested in learning more about the latest market and marketing trends are invited to attend a webcast from Manhattan Research on June 5, a must-attend event for health and pharmaceutical marketers looking to effectively reach their physician audience through CRM, tech-enabled sales forces, Web 2.0 and other strategies.

What: Taking the Pulse® v8.0: Physicians and Emerging Information Technologies, a complimentary webcast hosted by Manhattan Research (for qualified business accounts only)

When: Thursday, June 5, 2008 at 11am and 3pm, EDT

How: Enroll online at manhattanresearch.webex.com

Who: Session attendees will hear from Meredith Abreu Ressi, Vice President of Research for Manhattan Research.

Why: There will be a discussion of the following trends which are essential for product managers and marketers to understand if they want to reach physicians in 2009:

      - How is the pharma sales rep role transforming with the emergence of new technology?
      - Do physicians react differently to patients who bring health info from the Internet to their appointment?
      - How are PDAs and smartphones changing the way physicians interact with patients at the point of care?
      - In what ways are professional social networking sites changing the medical field?
      - Where does your brand message need to be to reach physicians in 2009?
      - How are physicians using online communities and social media applications?

About Taking the Pulse® v8.0
Taking the Pulse® v8.0 was conducted via telephone and online survey methodology in Q1 2008 with a nationally representative sample of 1,832 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse® v8.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

Other Manhattan Research Products and Services
Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments.

Manhattan Research is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com or email sales@manhattanresearch.com.