Manhattan Research: Essential ePharma Trends and Strategies for Marketing to Physicians and Patients in 2010
Complimentary white paper explores trends in consumer and physician use of technology for health as well as best practices for pharmaceutical marketers

NEW YORK, NY – September 8, 2009 – Pharmaceutical and healthcare market research company Manhattan Research releases a new white paper, “How Digital is Shaping the Future of Pharmaceutical Marketing.” In this new complimentary report, Manhattan Research takes a broad look at the most important eHealth trends from their four U.S.-based physician and consumer studies. A few of the key highlights for marketers include:

  • The average physician spends a full work day (eight hours) per week using the Internet for professional reasons - a substantial jump from only 2.5 hours in 2002.
  • Consumers who visit product sites are nearly three times more likely than the average U.S. adult to request prescriptions by name from their doctors.
  • Virtually all U.S. physicians report that at least some of their patients bring health information they found online to an appointment, and more than two-thirds of physicians believe that this trend is a good thing. Additionally, the majority of physicians report they spend more time with a patient as a result of the information they brought in to discuss.

The report goes on to discuss how the digital shift among physicians and patients is changing the way that pharmaceutical companies need to market their brands and interact with customers. Also, the paper shares helpful resources for staying up-to-date on the latest digital pharma news and information.


Download the White Paper

Download the “How Digital is Shaping the Future of Pharmaceutical Marketing” white paper (PDF) here: http://www.manhattanresearch.com/files/White_Papers/How_Digital_is_Shaping_the_Future_of_Pharma_Marketing.pdf

White paper topics include:

  • The latest eHealth and ePharma trends among consumers and physicians
  • Digital marketing strategies throughout the customer lifecycle
  • Action items for pharmaceutical marketers
  • Resource guide for staying ahead of the digital pharma curve

 

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. We conduct annual research studies covering eHealth trends among physicians and consumers in the U.S., Europe, and Asia. Our market research and advisory services include Taking the Pulse®, Taking the Pulse® Nurses, Taking the Pulse® Europe, Taking the Pulse® Asia, Cybercitizen Health™, Cybercitizen Health™ Europe, ePharma Consumer®, and ePharma Physician®. Broad consumer and physician market research can be segmented for over 125 therapeutic and specialist groups.

Clients combine our in-depth, trended data with insights from our eHealth analyst team to shape better informed e-marketing and sales strategies. For information, please contact sales@manhattanresearch.com, call 1.888.680.0800, or visit www.manhattanresearch.com. 

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com/.
 

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For more information:
Maureen Malloy
212-255-7799
mmalloy@manhattanresearch.com