|
116 Million Consumers Online for Health; Multi-Channel Marketing Opportunities Surge Manhattan Research Offering Complimentary Webcasts on November 20th and 21st NEW YORK, NY – November 13, 2006 – According to Manhattan Research, 116 million U.S. adults report using the Internet for health information in 2006 – an increase of 75 million compared to five years ago. The research also indicates a pronounced increase in reliance on the Internet for healthcare information and decision support among today’s empowered and engaged health consumers, many of whom are shouldering an increasing responsibility for their healthcare choices. These findings were revealed by healthcare market research firm Manhattan Research based on their latest consumer research study, Cybercitizen® Health v6, a random digit dial, telephone-based study conducted among 4,000 U.S. adults. This multi-client syndicated study helps consumer-focused healthcare companies understand how the population of U.S. consumers is gathering healthcare information to empower their treatment decisions and to understand overall consumer technology adoption and utilization for healthcare. Manhattan Research will be hosting two webcasts next week to review these and other key insights from the study (registration details below). “Healthcare marketers cannot ignore the critical role of the online channel in the decision-making processes of today’s consumer,” says Meredith Abreu, VP of Research for Manhattan Research. “eHealth Consumers are no longer a select group of early adopters – they are the new majority. As these consumers become increasingly savvy in their approach to health information seeking – by incorporating alternative media, increasing search reliance, and using a broad range of online decision-support tools – marketers must evolve to keep pace with consumer demand.”
Cybercitizen® Health Webcasts
WHO: Mark Bard, President & Meredith Abreu, VP Research WHEN: November 20th at 3pm and November 21st at 11am (EST) WHERE: Visit http://www.manhattanresearch.com/cch.aspx and select a date, or email sales@manhattanresearch.com TOPICS: In addition to a discussion about overall market sizing and industry trends, the following topics will be reviewed:
In addition to Cybercitizen® Health, Manhattan Research conducts numerous research studies among consumers and physicians. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Studies can be segmented by more than 30 consumer therapeutic areas and 20 physician specialist segments. # # #
|
Share on Facebook 
Del.icio.us
Digg this
Email This 