manhattanRESEARCH

 
N e w s R e l e a s e

 Healthcare Research Firm Invites Charter Sponsors to Shape Landmark European Study
Study Analyzes Physician Internet Impact in Germany, France, Spain, Italy and the UK

 
NEW YORK, NY – July 26, 2006 – Manhattan Research, a healthcare marketing information and services firm, today announced a call for charter sponsors for the second iteration of its multi-client research study. Taking the Pulse® v6.0 will detail emerging technology and innovative marketing trends relevant to European physicians in Germany, Spain, Italy, France and the United Kingdom.

 
Taking the Pulse® Europe v6.0 will field in September 2006, capturing country-specific insight and data among more than 1,000 European practicing physicians via an in-depth, quantitative survey. Charter sponsors will be invited to shape the research with survey feedback prior to fielding. Learn more about the study and download a complimentary white paper entitled “Taking the Pulse Europe: Opportunities for Physician Marketing in the Networked Economy,” (details below).

 
In addition to comprehensive views of the European market, country-specific and specialist segmentations will be available to sponsors. Planned specialist groups in the upcoming study include Allergists, Cardiologists, Dermatologists, Emergency Medicine, Endocrinologists, Gastroenterologists, General Practitioners, General & Orthopedic Surgeons, Hematologists, Infectious Disease, Nephrologists, Neurologists, OB/GYN, Oncologist, Ophthalmologists, Pediatricians, Psychiatrists, Pulmonologists, Retina Specialists and Rheumatologists.

 For more information about subscribing to Taking the Pulse® Europe as a charter sponsor:

    - Visit www.manhattanresearch.com/TTPeurope.aspx

    - Email sales@manhattanresearch.com

    - Call +1.888.680.0800

Research Topics Covered
- Internet Use, Experience, Speed, Location and Frequency
- E-Mail Access Characteristics
- Personal Technology and Media Profile
- Clinical Information Channel Mix (Current and Future)
- Physician Site Utilization and Search Behavior
- Professional Activities Online
- Detail Rep Relationships (and E-Detailing)
- Mobile Technology (PDA)
- Electronic Prescribing and Sampling
- Electronic CME (Medical Education)
- Future Interest in Web-based Customer Service
- Physician Sites, Portals and Search Engines (by Country)
- Visits to Pharmaceutical and Medical Device Sites

Manhattan Research

In addition to Taking the Pulse® Europe, Manhattan Research conducts numerous research studies among physicians and consumers. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad research is complemented by targeted analysis among more than 40 consumer therapeutic segments and 20 physician specialist segments.

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MEDIA CONTACT:

Erica Alexander

 
ealexander@manhattanresearch.com
212.255.7799

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