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manhattanRESEARCH N e w s R e l e a s e Study: Group of Health Consumer
Mega-Influencers Directly Impacts Another 152.9 Million NEW YORK, NY – July 10,
2006 – Manhattan Research, a healthcare marketing information and services firm,
today revealed attributes and behaviors of U.S. consumers with extended impacts
on the healthcare decisions of their loved ones. Specifically, a collective
impact on 152.9 million people is measurable, with a direct impact on 2.1
people when accounting for children, elderly parents and spouses. This new
analysis “The Extended Impact of Internet Health: Caregivers, Family
Managers and Health Influencers” is based on the comprehensive telephone-based
research study Cybercitizen® Health v5.0, conducted among more than
4,031 U.S. consumers. Register to receive a complimentary market snapshot and
listen to the audiocast overview (details below). According to the “Extended
Impact” data, 142.4 million consumers can be defined as Extended Impact Consumers
by reporting to be a Caregiver, a Family Health Manager, or a Health
Influencer. With each Extended Impact Consumer having a direct impact on those
in the zone of influence, increased investment in educating such segments will
make it possible to engage “hard to reach” segments. Understanding this
extended impact of motivated health consumers is critical to accurately forecasting
the collective impact of health education, consumer marketing, and consumer
awareness. “Knowing that these
segments impact millions of consumers is one thing, but knowing the specific
segments and condition groups they impact is another – and much more important
from a product planning perspective,“ said Erika S, Fishman, Senior Research
Analyst with Manhattan Research. “We find that diabetes, hypertension, arthritis,
heart disease, asthma, high cholesterol, chronic pain, and depression are
condition groups particularly influenced by these ‘Extended Impact Consumers’ in
their respective families or circles of influence.” In addition to a robust
analysis by consumer impact categories, therapeutic segmentations from Cybercitizen®
Health v5.0 are available to subscribing clients. A few available segmentations
include ADHD, Allergies, Cancer, Diabetes, Heart Disease, HIV, Insomnia, OAB, Rheumatoid
Arthritis, and Smoking Cessation among others. To register for the
market snapshot and listen to the audiocast: - Visit www.manhattanresearch.com/extendedimpact.aspx Cybercitizen® Health Cybercitizen® Health is a syndicated
consumer study and marketing data set of Manhattan Research, primarily focused
on key research topics and trends impacting the ehealth market. The study
objectives are to identify and analyze the behavior, attitudes and demographics
of the consumer population using technology for health purposes. In addition to Cybercitizen® Health,
Manhattan Research conducts numerous research studies among physicians and
consumers. Each study serves a unique purpose and focuses on different aspects
of information technology adoption. Broad research is complemented by targeted
analysis among more than 40 consumer therapeutic segments and 20 physician
specialist segments. # # # MEDIA CONTACT: Erica Alexander
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