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New Study Tracks Physician Internet Usage in Germany, France, Spain, Italy and the UK
Manhattan Research Offers White Paper and Webinar Revealing Strategic Insights

 

NEW YORK, NY – May 24, 2006 – Manhattan Research, a healthcare marketing information and services firm, today revealed emerging trends of European physicians in Germany, Spain, Italy, France and the United Kingdom. The country-specific insight and data are based on the comprehensive telephone-based research study Taking the Pulse® Europe v5.0, conducted among more than 1,000 European practicing physicians. Register to receive a complimentary white paper entitled “Taking the Pulse Europe: Opportunities for Physician Marketing in the Networked Economy” as well as an overview webcast available for download (details below).


In addition to comprehensive views of the major markets collectively in Europe, country-specific segmentations are now available to Manhattan Research clients. “Given the marketing focus of our global clients to acquire and retain their target physician audience on a regional and country basis, we have continued to expand our foundation of research,” states Joe Farris, Chief Operating Officer of Manhattan Research.

 

He continues, “Although the vast majority of physicians in the major European markets are online, we continue to see unique strategic opportunities emerge, largely driven by cultural differences and technology offerings at the country level. Simply stated, an overlay of the U.S. approach does not fit the European markets.”

 

In addition to a robust analysis by individual countries, the technology and information seeking preferences of European physician specialties are available immediately to subscribing clients. Included is a detailed analysis of General Practitioners, Pediatricians, Cardiologists, Dermatologists, Infectious Disease Specialists, Obstetricians/Gynecologists, Psychiatrists, Rheumatologists, Surgeons, and Oncologists.

 

 

To register for the white paper and download the webcast:

- Visit www.manhattanresearch.com/euphysicians.aspx
- Email sales@manhattanresearch.com
- Call +1.888.680.0800

 

 

Research Topics Covered

Internet use and experience by location and frequency, email, mobile technology (PDA), electronic prescribing, electronic CME, professional activities conducted online, future interest in web-based communication systems, physician websites, portals and search engine usage, visits to pharmaceutical-owned websites, web-based sample systems for Rx products, participation in electronic detailing (edetailing).

 

 

Manhattan Research

In addition to Taking the Pulse® Europe, Manhattan Research conducts numerous research studies among physicians and consumers. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad research is complemented by targeted analysis among more than 30 consumer therapeutic segments and 20 physician specialist segments.

 

 

 

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