NEW YORK, NY – March 7, 2006 – Manhattan Research, a healthcare marketing information and services firm, today revealed the top ten pharma product websites as visited by U.S. adult consumers in the past twelve months. The product site rankings are derived from the comprehensive online consumer research study titled ePharma Consumer® v5.0, which in addition to the product sites rankings, provides data about 70 additional product sites, consumer site satisfaction, site search rationales, and specific consumer actions taken afterwards.

ePharma Consumer® v5.0 includes in-depth data from research conducted with more than 4,000 U.S. consumers accessing pharmaceutical information online. A complimentary webinar entitled "The Future of DTC eMarketing" reviewing key study findings and insights is available (details below).

Top 10 Pharma Product Websites in 2006
By Number of U.S. Adult Consumer Visitors
Position Product Online Visitors (in millions)
1 Allegra 3.7
2 Zoloft 3.7
3 Lipitor 3.5
4 Wellbutrin  3.4
5 Ambien 3.4
6 Flonase 2.9
7 Celebrex 2.8
8 Nexium 2.7
9 Paxil 2.7
10 Zyrtec 2.5
Source: ePharma Consumer® v5.0, Manhattan Research, LLC

Additional product sites researched within ePharma Consumer® v5.0 include the following: Abilify, Accupril, Actonel, Actos, Adderall, Advair, Allegra, Amaryl, Ambien, Androgel, Aricept, Arimidex, Avandia, Avastin, Avelox, Betaseron, Bextra, Biaxin, Boniva, Byetta, Camptosar, Celebrex, Celexa, Cialis, Cipro, Clarinex, Clobex, Concerta, Coreg, Cozaar, Crestor, Cymbalta, Depakote, Depo-Provera, Detrol LA, Diovan, Ditropan XL, Effexor XR, Elidel, Enbrel, Evista, Femara, Flonase, Flovent, Fosamax, Glucophage XR, Herceptin, Humalog, Humira, Humulin, Imitrex, Lamisil, Leukine, Levaquin, Levitra, Lexapro, Lipitor, Lovenox, Lunesta, Nasonex, Neulasta, Neurontin, Nexium, Norvasc, NuvaRing, Ortho Evra, Ortho Tri-Cyclen Lo, Patanol, Paxil, Plavix, Premarin, Prevacid, Procrit, Protonix, Provigil, Pulmicort, Raptiva, Rebif, Relpax, Remicade, Requip, Rhinocort, Risperdal, Rituxan, Seasonale, Serevent, Seroquel, Singulair, Sonata, Strattera, Tamiflu, Topamax, Toprol, Tricor, Valtrex, Viagra, Vytorin, Wellbutrin SR, Yasmin, Zelnorm, Zetia, Zithromax, Zocor, Zoloft, Zomig, Zyprexa and Zyrtec.

Manhattan Research Products and Services
In addition to ePharma Consumer®, Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse® Europe, Cybercitizen® Health, ePharma Consumer®, Taking the Pulse® and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 30 consumer therapeutic segments and 20 physician specialist segments.

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