The Top Five European Physician Online Trends in 2006

Manhattan Research to Host Webinar on February 15 Revealing Insights for the Year Ahead

 

NEW YORK, NY – January 25, 2006 – Manhattan Research, a healthcare marketing information and services firm, today revealed the top emerging trends of European Physicians in 2006. The insight and data are based the comprehensive telephone-based research study titled, Taking the Pulse® Europe, conducted among more than 1,000 physicians from Germany, France, Spain, Italy and the United Kingdom in the fourth quarter of 2005.  These European physician market trends will be discussed in a free webinar titled The Year Ahead: European Physicians Online in 2006 on February 15th at 9:30am EST/ 2:30pm GMT (details below).

 

1.         Reliance on the Internet  – Accessing for Professional Purposes

On a daily basis, 84% of all European physicians use the Internet (for any reason).  A majority of their access is for professional use, such as online journals, searching literature databases, accessing clinical trial information, and searching for prescription drug information.

 

2.         Technology Infrastructure – Well Established

In addition to using the Internet for professional purposes, 86% of European physicians report having an Internet connection in their offices.  Furthermore, nearly two-thirds of European physicians have implemented digital medical records.

 

3.         Mobile Devices – Widely Used

Almost one in three European physicians have a handheld mobile device, and the majority are using them for advanced professional activities such as scheduling, drug reference, clinical notes and reading articles online.  As devices evolve, the opportunity to use them at the point of care will increase.

 

4.         Email and Connectivity – Occurring and Increasing

While fewer than one-quarter of European physicians report emailing with their patients, nearly one-third of them report an email relationship with a pharmaceutical company.  This represents a strategic opportunity for pharmaceutical marketers, given the behavioral pattern is already established.

 

5.         Global Pharmaceutical Sites – Nearly Half of Physicians Visiting

The top corporate sites visited by European physicians overall are Pfizer, AstraZeneca, Novartis, GSK, Johnson & Johnson, Sanofi-Aventis, Merck, Roche, Bayer, Lilly and Bristol-Myers Squibb.  While these results varied by country, 49% of European physicians who use the Internet for professional purposes have visited a corporate pharmaceutical site.

 

To register for the webinar The Year Ahead: European Physicians Online in 2006, contact Manhattan Research by visiting the link below or by emailing sales@manhattanresearch.com.  Participation will be limited to qualified business accounts.

 

DATE:               February 15, 2006

TIME:                9:30am EST / 2:30pm GMT

SPEAKERS:        Meredith Abreu, VP Research & Mark Bard, President

TO REGISTER:   http://www.manhattanresearch.com/euphysicians.aspx

 

Manhattan Research Products and Services

In addition to Taking the Pulse® Europe, Manhattan Research conducts annual research studies among U.S. physicians and consumers, including Cybercitizen® Health, ePharma Consumer®, Taking the Pulse®, and ePharma Physician®.  Each study serves a unique purpose and focuses on different aspects of information technology adoption.  Broad consumer and physician research is complemented by targeted analysis among more than 30 consumer therapeutic segments and 20 physician specialist segments.

 

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MEDIA CONTACT:

Erica Alexander

ealexander@manhattanresearch.com

212.255.7799

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