ePharma Physician® 2015

US Physician Digital Engagement Opportunities | Actionable Insights for Pharma

ePharma Physician® advisory service and insights are based on an in-depth, online study fielded among US physicians who use digital channels for pharma resources and connecting with reps. Every Manhattan Research study is rewritten annually.
Leverage Manhattan Research expertise to prioritize physician engagement and service investments

Identify next-generation rep opportunities including online promotion, telerep and technology-assisted reps

Target physician audience behavior and interests with comprehensive, specialty-specific insights

  • The Rep Relationship in 2015: How does the interplay
    between the availability of numerous digital resources,
    growing prevalence of rep-restrictions, and use of nonpharma
    resources impact the physician-rep relationship
    in 2015?
  • Best Practices for Tablet Reps: How do the activities
    conducted on tablets during rep meetings vary based
    on point in product lifecycle? Which activities are most
    influential on prescription decisions? Which inspire
    further interactions with pharma?
  • Digital Information Seeking: Which pharma and nonpharma
    resources are physicians turning to most
    frequently? How are physicians navigating between
    various digital pharma assets? How does informationseeking
    vary by device?
  • Driving Traffic to Online Promotion: How frequently are
    physicians turning to various online promotional
    programs, and what impact are they having on
    prescription decisions?
  • Value-Added Pharma Resources: What is the demand
    among physicians for value-added services from
    pharma? How can pharma play a role in supporting
    macro-level shifts in healthcare delivery?
Use ePharma Physician® to inform your digital strategy decisions with the exact cut of data and insights you need.

- Emerging key stakeholders, such as autonomous prescribers
- Specialist-focused insights , including:
  • Endocrinologists
  • Oncologists
  • Infectious disease specialists
  • Neurologists
  • Gastroenterologists
  • Rheumatologists
  • Allergists
  • Pulmonologists
Did You Know?
73% of ePharma Physicians prefer that pharma sales reps use both tablet and paper during face meetings
Physician respondents selected either 4 or 5 on a 5-point agreement scale in the ePharma Physician® study fielded in Q2 2015.

For more information
E-mail: solutions@manhattanresearch.com
Call: 212.255.7775
Visit: www.ManhattanResearch.com

By the Numbers
30+ specialist audiences
20+ companies providing survey input
1800+ doctors surveyed

Have a question?
ePharma Physician® clients enjoy access to our expert analysts.

Who uses ePharma Physician®?
» Agencies
» Brand Teams
» Digital Teams
» Market Research
» Sales Ops
» Commercial » Insights
» Medical Affairs
» HCP Technology Vendors
» Medical Publishers
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