ePharma Physician®

US Physician Digital Engagement Opportunities | Actionable Insights for Pharma


ePharma Physician® advisory service and insights are based on an in-depth, online study fielded among US physicians who use digital channels for pharma resources and connecting with reps. Every Manhattan Research study is rewritten annually.
Leverage Manhattan Research expertise to prioritize physician engagement and service investments

Identify next-generation rep opportunities including online promotion, telerep and technology-assisted reps

Target physician audience behavior and interests with comprehensive, specialty-specific insights


  • Evolution of Physician-Rep Relationship: How is physician reliance on reps evolving? Which other office staff are relevant, and how are reps driving engagement with the digital channel?
     
  • Tablet-Rep Value: Is satisfaction with iPad reps increasing? Is paper still needed in rep interactions? What strategies can brands pursue to improve their tablet-rep initiatives?
     
  • Online Promotion: How are online promotion programs influencing prescribing decisions in 2014 and how can brands optimize acquisition?
     
  • Information-Seeking Behavior: How are physicians searching for product-related information online in 2014, and what role do pharma websites play? What role do digital pharma sources play throughout the workday?
     
  • “Beyond the Pill:” What do physicians expect from pharma—what brings most value? How do physicians want pharma to support outcomes in the post-reform healthcare environment?
 
Use ePharma Physician® to inform your digital strategy decisions with the exact cut of data and insights you need.
- Emerging key stakeholders, such as autonomous prescribers
- Specialist-focused insights , including:
  • Endocrinologists
  • Oncologists
  • Infectious disease specialists
  • Neurologists
  • Gastroenterologists
  • Rheumatologists
  • Allergists
  • Pulmonologists
  • And many more
 
Did You Know?
73% of ePharma Physicians that participate in an ACO are interested in using patient resources from pharma to help them meet patient outcomes.
Physician respondents selected either 4 or 5 on a 5-point agreement scale in the ePharma Physician® study fielded in Q2 2014.

For more information
E-mail: solutions@manhattanresearch.com
Call: 212.255.7775


By the Numbers
30+ specialist audiences
20+ companies providing survey input
1800+ doctors surveyed
150+ professional websites tracked
175+ online journals tracked

Have a question?
ePharma Physician® clients enjoy access to our expert analysts.


Who uses ePharma Physician®?
» Agencies
» Brand Teams
» Digital Teams
» Market Research
» Sales Ops
» Commercial » Insights
» Medical Affairs
» HCP Technology Vendors
» Medical Publishers
Decision Resources Group brands include: