White Paper

Electronic Medical Records:
 Leveraging Adoption Through Increased Consumer Awareness

Erika S. Fishman, MPH explores trends and issues around electronic medical records in the latest physician white paper derived from Taking the Pulse® v8.0, one of Manhattan Research's U.S. physician strategic research and advisory services.  Taking the Pulse® provides essential physician market data and insight to product managers and marketers looking to reach their target audience through non-personal selling, CRM, tech-enabled sales forces, Web 2.0, and other strategies.

Click to Download the White Paper (PDF)

EMR White Paper


For more information about accessing the latest data and trends around electronic medical records and other U.S. physician technology topics from Taking the Pulse® v8.0, please submit the form below or contact sales@manhattanresearch.com.

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Manhattan Research is a leading market research and advisory firm for the pharmaceutical and healthcare industry. We conduct annual research studies among physicians and consumers, including Taking the Pulse®, Taking the Pulse® Europe, Taking the Pulse® Asia, Cybercitizen® Health, Cybercitizen® Health Europe, ePharma Consumer®, and ePharma Physician®. Each study serves a unique purpose and focuses on different aspects of information technology adoption.

Broad consumer and physician research is complemented by targeted analysis among more than 80 consumer therapeutic segments and 25 physician specialist segments. For information about our other research and advisory services products, please contact sales@manhattanresearch.com or call 1.888.680.0800.

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