White Paper: Tips for the Tech-Enabled Sales Force

How Best to Use Tablet PCs and Other Advanced Technologies
While Interacting with Physicians


Do physicians want tech-enabled reps?
Read the new white paper from Manhattan Research "Tips for the Tech-Enabled Sales Force" to find out, and learn what physicians prefer as shown through data derived from our recent study ePharma Physician®.


DOWNLOAD THE WHITE PAPER HERE

      


Fielded annually, ePharma Physician® builds upon Manhattan Research’s population-level physician research Taking the Pulse® and probes deeper into the audience of physicians interacting with pharmaceutical, device, and biotech companies online, currently about 80% of the physician population. We term these active online physicians “ePharma Physicians.”



çCLICK TO DOWNLOAD THE WHITE PAPER



ePHARMA PHYSICIAN® TOPICAL SUMMARY

  • Pharmaceutical Information Seeking: Mix and impact of online and offline pharmaceutical information sources; use and satisfaction with pharmaceutical sponsored resources
  • Electronic Detailing: eDetailing adoption, current and future use, displacement of offline sources and satisfaction
  • Technology-Assisted Detailing: Use and interest in using live online meetings with a rep; interest in tablet PC; closed loop promotion; and other technology-enabled sales force initiatives
  • Top Online Resources: Names and rankings of online journals, websites, podcasts and blogs read by physicians
  • Web 2.0 Technologies: Physician use and interest in blogs, podcasting, wikis, social networking sites, online video, including names of top sources used
  • Technology at the Point of Care: PDA/handheld clinical adoption, current & future use, and satisfaction with current options
  • Pharmaceutical Customer Service Portals: Use, future interest, and top features of interest Product Websites: Top 50 product branded website competitive landscape analysis (reach vs. relevance)
  • Corporate Websites: Top 30 pharma and biotech corporate website landscape analysis (reach vs. relevance) eCME adoption, current & future use, displacement of offline sources and satisfactione
  • CME: eCME adoption, current & future use, displacement of offline sources and satisfaction



    • STRATEGIC USES OF ePHARMA PHYSICIAN® 

    • Assess current and future physician marketing channel mix
    • Measure the ROI of particular “e” initiatives from the perspective of the end user
    • Understand technology adoption drivers and barriers for physicians
    • Gain insight into the future of pharmaceutical marketing Profile physicians use of technology at the Point of Care
    • Determine current and future value of online physician population
    • Identify new opportunities to reach valuable physician segments

     




    Need more information? Contact us today.

    First Name:*
    Last Name:*
    Email Address:*
    Work Phone:*
    Company:
    Title
    Sign me up for your eNewsletter
    Contact me about ePharma Physician®

    sales@manhattanresearch.com 
    +    1.888.680.0800

    | Share on Facebook | Del.icio.us | Digg this | Email This