White Paper: Physicians and Web 2.0

5 Things You Should Know about the Evolving Online Landscape for Physicians


What is Web 2.0 and what preferences are U.S. physicians demonstrating today?
Read the new white paper analysis from Manhattan Research "Physicians and Web 2.0" and learn about the evolving online landscape as shown through data derived from our recent study Taking the Pulse®. 


DOWNLOAD THE WHITE PAPER HERE

      


"Physicians and Web 2.0" is derived from Taking the Pulse®, a syndicated multi-client physician research study and advisory service focused on understanding technology adoption and integration trends among practicing U.S. physicians.

Now in its seventh year, the primary objective of the research study is to track which technologies physicians adopt, how they currently use them, and how they plan to use them. Taking the Pulse® v7.0 was fielded in 2007 among 1,353 practicing physicians.

çClick to download the white paper "Physicians and Web 2.0"



TAKING THE PULSE® TOPICAL SUMMARY

  • General Access and Technology Profile:
    Practice technology profile, frequency of Internet use, frequency of professional activities online
  • Online and Offline Professional Information Sources:
    Online and offline information sources used, including textbooks, journals, CME, reps, search engines, sites visited, conditions researched
  • Detailing and Pharma Services:
    eDetailing participation and future interest, use and interest in full-service portals, product and corporate site visitation, rep technology usage
  • Web 2.0 Technologies:
    Awareness and use of streaming video, blogs, podcasting and social networking
  • Email Use and Opportunity:
    Email newsletters, email with patients, colleagues, and pharmaceutical, biotech or device companies
  • Patient Interaction and Education:
    Patients bringing information into office, sites recommended to patients, types of patient education sources of interest
  • Digital Health Infrastructure:
    ePrescribing, EMR, Practice Management, Speed of Access
  • Mobile Technology Profile:
    PDA, Mobile Phone, Internet, Mobile Integration, iPods, MP3 players and tablet PCs



      • STRATEGIC USES OF TAKING THE PULSE® 

      • Measure online and offline media usage and interest
      • Assess your current and future physician marketing mix
      • Evaluate the potential ROI of new technology applications
      • Understand the role and influence of DTC on physician prescribing behavior
      • Segment physicians across health channels and market sectors
      • Determine the relative influence of various sources on physician decision making
      • Compare multi-channel health service usage among physician segments
      • Identify barriers to seeking online and offline health information, products and services
      • Leverage physician attitudes and behaviors surrounding privacy, security and trust to your brand’s benefit

       

      PHYSICIAN SPECIALTIES COVERED:      


      Allergists, Cardiologists, Dermatologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Optometrists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Rheumatologists, Surgeons, and Urologists


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