Taking the Pulse®: Medical Device & Diagnostic

Manhattan Research investigates technology
adoption among practicing U.S. physicians of
interest to the device and diagnostic industry with
Taking the Pulse® Medical Device & Diagnostic:
Physicians and Emerging Information Technologies.  

This syndicated data service provides device and diagnostic marketers with data about
physician portals, device and diagnostic corporate and product sites, physician search
engine usage, electronic detailing, electronic medical records (EMR), mobile devices,
and the actions physicians take after seeking various kinds of medical information online.

 

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 Manhattan Research President Mark Bard (7 minutes)


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RESEARCH TOPICS COVERED

Channel Mix, Tech Adoption, and Forecasting

  • Technology infrastructure in the practice (PC, EMR, eRx)
  • Internet adoption & other information sources used
  • Hours online per week and activities conducted online
  • Broadband/high speed communication
  • Search engine utilization and search patterns
  • Professional activities online (and frequency)
  • Use of electronic mail and future interest by content provider
Medical Device & Diagnostic Company Interaction
  • Corporate and product websites
  • Customer service expectations
  • Electronic detailing and electronic promotion
Point of Care (POC) Technologies
  • Adoption and use of medical applications
  • Handheld usage


Contact us to learn more:
E  sales@manhattanresearch.com
T  1.888.680.0800