Taking the Pulse® Europe
Physician Marketing in the Networked European Economy


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Taking the Pulse® Europe is a syndicated research study of practicing physicians in the UK, Germany, France, Spain and Italy. The primary focus of the study is technology adoption and integration in physician practices across Europe.  The objectives are to identify and analyze the behavior, attitudes and demographics of the physician population which is using technology and the Internet for professional purposes. 


Download the 2007 White Paper
"Taking the Pulse Europe" (PDF)

DISCUSSION AREAS:

  • The Online Channel Is Preferred
  • Physician Portals as a Primary Access Point
  • Is eDetailing Replacing the Rep?
  • Corporate Portals Have Reached Critical Mass
  • Email Now Presents a Viable Marketing Opportunity


Taking the Pulse® Europe explores topics such as the Internet, email communication, PDA, practice websites, electronic medical records (EMR), personal health records (PHR), electronic prescribing (e-prescribing), web-based sampling (e-sampling), electronic detailing (eDetailing), and online medical education (or eCME).

Taking the Pulse® Europe is a syndicated, multi-client research study of physicians in the United Kingdom, Germany, France, Spain and Italy. The primary focus of the study is technology adoption and integration in physician practices across Europe. Taking the Pulse® Europe v6.0 was fielded in 4Q2006 among 1,000 practicing physicians using a random digit dial telephone methodology and was conducted in English, Spanish, French, Italian, and German.

 

 

EUROPEAN PHYSICIAN SPECIALTIES COVERED:      


Allergists, Cardiologists, Dermatologists, Endocrinologists, Family Medicine/General Practice, Gastroenterologists, Hematology/Hematology Oncology, Infectious Disease, Internal Medicine, OB/GYN,  Medical Oncologists, Neurologists, Ophthalmologists, Pediatricians, Psychiatrists, Rheumatologists, Surgeons (general), Urologists


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