Taking the Pulse® Formulary Decision Makers 2015

Engage and Influence Payers, PBMs and Hospitals.

Customized Insight on Sources P&T Committees Rely On to Make Decisions.

Taking the Pulse Formulary Decision Makers 2015 is a Manhattan Research study with insights based on in-depth, proprietary, primary research of more than 185 P&T committee members conducted in April/May 2015.
Leverage Manhattan Research expertise to influence formulary and pre-authorization decisions

Prioritize your resources towards the channels that P&T Committee members rely on most

Understand next-generation opportunities to engage P&T committee members using digital channels, value added services and technology-enabled reps

Critical business issues addressed in 2015:
  • The new digital account manager: How and where
    do FDMs want to interact with account managers?
    To what extent do FDMs rely on account managers
    to curate content? How valuable do FDMs find tablet
  • Optimizing payer portal strategy: Which content and
    services do FDMs want on payer portals and what
    value will drive registration? How can payer marketers
    leverage product websites, search and social to drive
    adoption and ROI?
  • Outcomes-driven innovation: What types of patient
    support offerings should pharma aspire to? What
    support solutions do FDMs seek for their ACO
    populations and how does demand differ from non-
    ACO populations?

For more information, please fill out the form below, email solutions@manhattanresearch.com, or call 212.255.7775.

Who uses Taking the Pulse® Formulary Decision Makers?
  • Managed Markets Teams
  • Account Team/ Field Sales Executives
  • Agencies
  • Brand
  • Market Research
  • Digital Centers of Excellence
  • Payer/Managed Care Marketing

NEW Infographic

4 Reasons Why Pharma Must Use Digital To Engage Payers

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