Engage and Influence Payers, PBMs and Hospitals.
Customized Insight on Sources P&T Committees Rely On to Make Decisions.
Taking the Pulse Formulary Decision Makers 2015 is a Manhattan Research study with insights based on in-depth, proprietary, primary research of more than 185 P&T committee members conducted in April/May 2015.
Leverage Manhattan Research expertise to influence formulary and pre-authorization decisions
Critical business issues addressed in 2015:
Prioritize your resources towards the channels that P&T Committee members rely on most
Understand next-generation opportunities to engage P&T committee members using digital channels, value added services and technology-enabled reps
The new digital account manager: How and where
do FDMs want to interact with account managers?
To what extent do FDMs rely on account managers
to curate content? How valuable do FDMs find tablet
Optimizing payer portal strategy: Which content and
services do FDMs want on payer portals and what
value will drive registration? How can payer marketers
leverage product websites, search and social to drive
adoption and ROI?
Outcomes-driven innovation: What types of patient
support offerings should pharma aspire to? What
support solutions do FDMs seek for their ACO
populations and how does demand differ from non-
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