Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study is fielded online annually in Q4 among more than 1,200 physicians.
Key topics addressed in the research
- Technology profile and digital media adoption
- The use of digital resources and devices during the workday
- Adoption of professional resources across channel
- Patient-physician communication
- Patient data tracking
- The rep relationship in 2013
- Online promotional programs
- Prescription drug information and services
Data can be segmented across a variety of physician specialties
For more information or to request a full outline of topics covered in the research
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