Tablet-Reps in 2014: Moving Beyond the Basics and Maximizing Tablet Investments

Tablet-Reps in 2014: Moving Beyond the Basics and Maximizing Tablet Investments is based on data from Manhattan Research’s ePharma Physician® 2013 study, which explores how physicians use digital channels to research prescription drug information and to connect with pharma companies and reps.

Key topics from the Tablet-Reps in 2014: Moving Beyond the Basics and Maximizing Tablet Investments report, based on data from ePharma Physician® 2013:

  • Specific tactics and strategies can be implemented to enhance tablet-rep campaigns, regardless of a brand’s current level of experience with these initiatives, including:
    • User experience: Identifying the optimal length for a tablet rep meeting with a physician
    • Content:
      • What topics are most likely to influence physician prescribing behavior?
      • What content is most likely to prolong a tablet-rep’s meeting with a physician?
      • Which beyond-the-pill topics resonate most with physicians?
    • Choreography: What are the ideal ways for a physician to engage with a rep’s tablet?

For more information, please submit the form below:

Manhattan Research's reports cover important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with nearly 20,000 physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information about reports from Manhattan Research, please visit here, email sales@manhattanresearch.com or call 1.888.680.0800, ext 2.

 

Contact Us

Click here to contact the team at Manhattan Research for more information.



Decision Resources Group brands include: